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BTS promotes Korean traditional games on Brazilian broadcast

BTS showcased traditional Korean games like ttakji-chigi and jegi-chagi to Brazilian viewers during a special appearance on the CazéTV YouTube channel. The group also experienced Brazilian culture by tasting local food, marking a moment of bidirectional cultural exchange.

BTS acts as cultural ambassadors by showcasing traditional Korean games on Brazilian broadcast

The group BTS reunited as a full group following their military service to demonstrate traditional Korean games like ttakji-chigi and jegi-chagi on the Brazilian channel CazéTV. During the exclusive interview and challenge, the members also tasted Brazilian foods such as pão de queijo to facilitate cultural exchange.

The group BTS provided unique entertainment to local viewers in Brazil by personally demonstrating traditional Korean games on a Brazilian broadcast. Through ttakji-chigi and jegi-chagi, they introduced Korean play culture and expanded the scope of cultural exchange beyond music by tasting representative Brazilian foods.

BTS acts as cultural ambassadors by showcasing traditional Korean games on Brazilian broadcast

The Brazilian broadcast channel CazéTV recently released a video on its official YouTube channel titled "A side of BTS you've never seen before! CazéTV exclusive interview + challenge." The video features the current status of BTS, who have reunited as a full group following their military service, and shows the members participating in traditional Korean games with local hosts.

During the appearance, BTS shared their feelings about reuniting for the first time in approximately three years after their military hiatus. Jimin remarked on the members returning with a more grown appearance, stating, "I thought it was cool that they returned with an aura. I felt that I also had to grow." RM and V also wittily mentioned changes following their military service, noting, "Our combat power has increased because we went to the military."

The members' relationship and atmosphere, which remained unchanged despite the long hiatus, were also highlighted. Jimin explained that "the members are still kind, considerate, and innocent just as they always were," conveying that the bond they built together remains strong. This moment revealed both their matured appearance and their unchanging intimacy.

The traditional game experience following the interview was another highlight of the broadcast. The host introduced the segment by saying, "I went to South Korea for a Brazilian match in 2025 and bought these games at a small market. I have never done this before, but I am going to try it with BTS." The host expressed the intention to personally experience the game tools purchased during the visit to South Korea alongside BTS.

The members of BTS chose ttakji-chigi and jegi-chagi to engage in a full-scale competition with the Brazilian hosts. They first demonstrated the method of playing ttakji-chigi to explain the Korean style of play, actively participating by teaching tips or cheering so the hosts could succeed. Their involvement drew attention as they naturally conveyed Korean play culture beyond a simple game.

The friendly charm of BTS continued during jegi-chagi. The members demonstrated skill by kicking the jegi and explained it by comparing it to soccer tripping so the local hosts could easily understand. As Brazil has a deep sports culture centered around soccer, the explanation connecting the familiar soccer movement with the traditional Korean game led to an interesting scene where the two cultures met.

The cultural exchange did not stop at games. BTS experienced local culture by tasting representative Brazilian foods such as pão de queijo. It served as a natural bidirectional exchange where they introduced traditional Korean games while simultaneously accepting Brazilian food and lifestyle culture.

This video, in which BTS—who have built powerful influence in the global music market—personally enjoy and introduce traditional Korean games on a local broadcast, demonstrates their presence in connecting overall culture beyond K-pop. As the familiar games of ttakji-chigi and jegi-chagi expand into new cultural content through Brazilian broadcasting, BTS's global activities continue in the realm of promoting Korean culture alongside music and performance.

Read the original (Korean)

#BTS #Brazil #CazéTV #ttakji-chigi #jegi-chagi #Korean traditional games #cultural exchange
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Oh Seo-yoon
Mediafine Global · Reporter

Oh Seo-yoon reports for Mediafine Global, mainly covering K-Variety and also writing on K-drama, K-pop and K-movie.

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