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TWICE's JIHYO debuts bold fashion following launch of new agency EMITHAUS

JIHYO has announced her independence by establishing her own agency, EMITHAUS, after 21 years with JYP Entertainment, while sharing bold new photos on social media.

After ending 21 years with JYP Entertainment, JIHYO has established her own company, EMITHAUS, to expand her musical possibilities. The TWICE member signaled this new chapter on the 5th by sharing photos on social media featuring a bold leather jacket and hot pants look.

TWICE's JIHYO showcases bold fashion as she launches new agency EMITHAUS

JIHYO of TWICE has captured attention with a bold hot pants fashion look that seems to defy the cold. Matching a leather jacket with short pants, her styling creates an illusion of not wearing bottoms, completing a pictorial atmosphere through relaxed poses alone. Having declared her independence after 21 years with JYP Entertainment, she is revealing a free charm through her fashion alongside her new endeavors.

On the 5th, JIHYO released several photos on her social media with the caption, "Uploading a bunch of photos at the end of autumn." The photos, released as if to record the end of the season, capture JIHYO enjoying a moment of leisure while sitting on a grass field. Although they capture everyday moments, the photos drew interest from fans due to her unique style and atmosphere.

In the photos, JIHYO is seen wearing a leather jacket, short hot pants, sneakers, and a hat. In particular, the short pants revealed under the jacket drew attention by creating a momentary illusion of not wearing bottoms. The bold yet natural styling further highlighted JIHYO's healthy charm.

Her pose, sitting comfortably on the grass, was also impressive. While she revealed a relaxed atmosphere without special staging, her visuals completed a look reminiscent of a pictorial just by sitting still. Notably, the sneakers she wore are known to be from the luxury brand B, drawing focus to her fashion items.

These photos carry added meaning as they were released at the time JIHYO announced her new beginning. She recently left JYP Entertainment, with whom she had been for 21 years, to establish a new company, EMITHAUS. This move reveals her intention to expand her musical possibilities as an artist beyond group activities.

The name 'EMITHAUS' originates from 'EMIT,' which means 'to emit.' Starting with the release of a profile that captures her own infinite charm and musical color, JIHYO has signaled a new challenge as an independent artist. Interest is focused on this change, as she seeks her own direction away from the foundation built with her long-time agency.

JIHYO personally explained the meaning of her independence through a handwritten letter. "To me, independence is not so much a conclusion to the time that has passed, but rather a choice regarding how I will live the time ahead. As a start, I have established the new company EMITHAUS," she stated. She emphasized that this was not a simple change of agency, but a choice to decide her future music and life for herself.

She also expressed clear affection regarding her relationship with TWICE. "This choice does not mean a parting from the team I have been with for a long time. TWICE is an indispensable and precious part of my life," JIHYO said. She added, "I am looking forward to the time we will spend together in the future as much as the time we have spent together. I want to stand on the same stage with the members in the future and continue the time we create together for a long time."

Having concluded 21 years of agency life to establish her own company, JIHYO is drawing continuous interest from fans, ranging from her recent status showing free charm in hot pants and a leather jacket to her sincere confessions regarding her independence.

Read the original (Korean)

#JIHYO #TWICE #JYP Entertainment #EMITHAUS #K-pop #fashion
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Lee Chang-seok
Mediafine Global · CEO & Editor

Lee Chang-seok is the CEO and editor of Mediafine and writes for Mediafine Global, mainly covering K-Variety and also writing on K-pop, Celebrity and K-drama.

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