Kylie Jenner debuts on Victoria's Secret runway in $50 million Fantasy Bra

Kylie Jenner walked the Victoria's Secret Fashion Show 2026 in LA on the 18th wearing a $50 million Fantasy Bra. The piece, featuring a 75.54-carat yellow diamond and 4,110 natural diamonds, is reported to be the most expensive Fantasy Bra ever created.

American model and entrepreneur Kylie Jenner (29) captured the world's attention by walking the runway in ultra-expensive lingerie valued at an unimaginable 66.7 billion won. The piece adorning her body was no ordinary fashion item, but a luxurious masterpiece composed of a massive yellow diamond and thousands of natural diamonds. The event gained further buzz as her partner, Timothée Chalamet (30), watched from the audience.

Jenner appeared at the Victoria's Secret Fashion Show 2026 held in LA, United States, on the 18th (local time). This stage drew particular attention as it marked her first time walking the runway wearing the iconic "Fantasy Bra" from the lingerie brand Victoria's Secret. Having built immense influence through her cosmetics business, Jenner has expanded her presence in the fashion industry, stepping into the spotlight as the wearer of the brand's most luxurious item.

The Fantasy Bra worn by Jenner that day was produced in collaboration with the luxury jewelry brand Jacob & Co. The piece is valued at $50 million, which is approximately 66.7 billion won. It is reported to be the most expensive Fantasy Bra ever created, drawing intense interest. Beyond being mere high-end lingerie, it represents the pinnacle of luxury fashion, integrating precious metals and advanced jewelry craftsmanship.

The most striking feature is the 75.54-carat yellow diamond positioned in the center of the bra. The price of this single gemstone alone is reported to be approximately $22 million, or about 29.3 billion won. It is surrounded by 4,110 natural diamonds closely set into the design. The result is an appearance that transcends the category of clothing, resembling an ultra-high-priced piece of jewelry.

The production process was as intense as the glamorous appearance. The piece weighs approximately 1.8 kg, and it is reported that 15 artisans participated in its creation, investing more than 1,000 hours to complete it. Despite being composed of numerous gems and precious metals, it was designed to move flexibly along the curves of the body like actual lingerie. The technical skill involved went beyond simply attaching expensive materials; it was engineered to be wearable and mobile on the runway.

From the audience, actor Timothée Chalamet, Jenner's partner, watched the stage. Chalamet, well known for the "Dune" series, was present to witness his girlfriend's first Fantasy Bra runway appearance, drawing interest to the couple's presence. The fashion show produced an even more spectacular scene as the stage adorned with tens of billions of won in jewelry met the presence of the Hollywood star couple.

Starting as a cosmetics entrepreneur, Jenner has expanded her scope to become a model and fashion icon. By wearing what is known to be the most expensive Fantasy Bra in history, she debuted on Victoria's Secret's representative stage, once again proving her ability to generate headlines. From the overwhelming price of 66.7 billion won to the 75.54-carat diamond and the production process exceeding 1,000 hours, Jenner's performance demonstrated that a fashion show can encompass not only the beauty of clothing and models but also jewelry craftsmanship and the conspicuous symbols of the luxury industry.

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