Lee Soo-man hosts golden bell celebration for A2O LITE's music show wins

Producer Lee Soo-man hosted a "golden bell" event at Geumdwaeji Sikdang in Seoul on the 22nd to celebrate rookie group A2O LITE. The nine-member group secured two music show wins on the 20th and 21st, just eight days after their debut with the digital single "NEON."

Lee Soo-man, key producer at A2O Entertainment, held a large-scale celebration to commemorate the music show victories of rookie girl group A2O LITE. He hosted a so-called "golden bell" event, paying for the meals of customers at a famous pork barbecue restaurant in Seoul. The event served to celebrate the achievements of the rookie group, which secured two music show wins immediately after their debut, while also highlighting the presence of the producer who has long led the K-pop industry.

On the 22nd, a video was released on the official Eyes Magazine account showing Lee Soo-man hosting the "golden bell" at Geumdwaeji Sikdang near Yaksu Station in Seoul. The post explained that Lee Soo-man arranged this special occasion to celebrate the successful conclusion of the "Sidae Forum" held the previous day and A2O LITE's achievement of reaching number one.

In the video, Lee Soo-man led the celebratory atmosphere by shouting "Eat a lot" to customers who were applauding him. As restaurant patrons cheered and chanted his name, he responded by raising both hands and smiling brightly. The scene turned into a festive atmosphere, fueled by the reactions of customers delighted by the unexpected gift.

This event drew attention as it celebrated the achievements A2O LITE has garnered since the very beginning of their career. The nine-member girl group, with Lee Soo-man participating as key producer, made their debut in the music industry on the 13th with the release of the digital single "NEON." Interest in the team is growing as the rookie group has achieved consecutive successes on music charts and music shows immediately following their debut.

"NEON" reached number one on the Melon TOP100 just 29 hours after its release. Subsequently, A2O LITE claimed consecutive top spots on SBS Life's "The Show" on the 20th and MBC M's "Show! Champion" on the 21st, achieving two music show wins just eight days after their debut. These rapid achievements served as the background for this celebratory event.

For Lee Soo-man, this activity is the result of a new challenge. After selling his shares in SM Entertainment to HYBE in 2023, he entered a non-compete agreement that prevented him from handling domestic album production for three years. Following the expiration of that agreement this past February, he established A2O Entertainment and embarked on new music business ventures.

Lee Soo-man, who has been involved in the growth of the K-pop idol industry through SM Entertainment, is seeing A2O LITE—the group he introduced through his new company—record notable results immediately upon debut. This "golden bell" event also drew interest as a gathering to celebrate the rookie group's accomplishments. Attention is now focused on whether A2O LITE can maintain this early momentum as they expand their musical and performance activities.

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