BTS V Named Global Ambassador for HiteJinro's JINRO, the Face of K-soju

BTS member V has been selected as the global ambassador for 'JINRO', HiteJinro's integrated brand for soju exports.

HiteJinro announced on the 3rd that it has selected V as the global ambassador for JINRO. This appointment was driven as part of an overseas marketing strategy to expand brand awareness and consumer touchpoints in the global market.

HiteJinro plans to further strengthen JINRO's overseas brand competitiveness by leveraging the global brand influence and extensive fandom of V, a K-pop artist with worldwide impact. In particular, the company plans to sequentially launch various global campaigns to expand communication with consumers in different countries and enhance brand intimacy.

This collaboration is significant as it is being promoted at a time when the cultural influence of K-pop content coincides with the global growth of the K-food and K-liquor industries. HiteJinro's strategy is to further solidify the identity and competitiveness of the JINRO brand in overseas markets by developing multifaceted marketing activities centered around V, including digital content, online/offline promotions, and global events.

Beyond his musical activities, V has proven his global influence in various fields such as fashion, advertising, and luxury brands, securing high brand reliability and buzz in the global market. Accordingly, his selection as a global ambassador is expected to create a positive synergy in enhancing JINRO's brand value and expanding its overseas consumer base.

HiteJinro is continuously pursuing localized marketing and brand localization strategies to expand the global soju market, and it plans to further accelerate its conquest of overseas markets following V's appointment as global ambassador.