Jisoo's unique pronunciation of "Louder" sparks viral internet meme

During an SBS "Inkigayo" broadcast on the 8th, BLACKPINK's Jisoo's pronunciation of the word "Louder" became a viral "Laureol" meme, prompting Netflix Korea to use the trend on the 11th to promote the series "Boyfriend on Demand."

BLACKPINK's Jisoo has set the online world ablaze with a single short English word shouted during a music broadcast. The "Laureol" pronunciation, stemming from her unique delivery, has evolved into a new internet meme, even prompting Netflix Korea to engage in witty promotion using the term. What began as a simple pronunciation mishap has transformed into a cross-platform trend, highlighting Jisoo's approachable charm.

The incident originated during the SBS "Inkigayo" broadcast on the 8th. Ahead of her performance for the new song "ADDICTED," Jisoo shouted "Louder" to encourage fan response. While it was a brief comment intended to elicit louder cheers from the audience, her distinct pronunciation created unexpected laughter. As the word sounded like "Laureol" when transcribed into Korean, it triggered an explosive reaction online.

Fans created the expression "Laureol" by transliterating the pronunciation into Hangul, and the video spread rapidly across various social media platforms, including X and Instagram. A routine comment used to encourage audience participation on a music show was reborn as a meme through the linguistic reinterpretation of fans. The buzz grew as the online culture of humorously modifying specific pronunciations or speech patterns intersected with Jisoo's unique vocalization.

When her pronunciation became a topic of conversation, Jisoo reacted playfully by sharing the video on her own social media. Rather than feeling burdened or attempting to explain the pronunciation, her natural acceptance added to the amusement of fans. This moment highlighted Jisoo's easygoing and friendly side, contrasting with her intense stage performances.

Netflix Korea has joined the trend. On the 11th, the official Netflix Korea X account posted the video of Jisoo with the caption, "The era of Raeulla is over, and the era of Laureol has arrived." The post added, "Come for your daily dose of Laureol," while simultaneously mentioning both SBS's "Inkigayo" and the Netflix series "Boyfriend on Demand," in which Jisoo stars. It was a clever move to link a trend starting within the fandom to official content promotion.

"Raeulla" is a meme that originated from text expressing the sound made when yawning. Netflix Korea induced laughter by introducing "Laureol"—which has a similar phonetic feel—as a new buzzword, connecting it to the existing meme. Beyond a simple promotional slogan, the move drew attention for quickly capturing the language being consumed online and the reactions of the fandom.

Netizens' reactions have been enthusiastic. Comments such as "Because of Jisoo's Laureol, other attempts to encourage cheers feel boring" and "I can't even imagine how easygoing she is" have continued to pour in, as the topic sparked by a single pronunciation continues to generate fun. Regardless of the quality of the stage performance, the incident demonstrates the nature of internet memes, where momentary speech or pronunciation becomes new content for fans and the public.

Jisoo has been continuing her musical activities since releasing "ADDICTED," the second pre-release track from her first full-length solo album, on October 30. She also showcased her skills as an actress playing the role of Seo Mi-rae in the Netflix series "Boyfriend on Demand." As the "Laureol" born from her new song stage extends to Netflix promotion, interest surrounding Jisoo's music and acting activities is expanding in a pleasant manner.

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