Kai, male lead in BLACKPINK Jennie's new MV, sparks global interest

Kai, the Taiwanese model cast as the male lead in BLACKPINK Jennie's new music video, is drawing intense interest from global K-pop fans after proving his presence with unrivaled visuals and natural charm. While he may be a new face to the Korean public, industry insiders suggest he is emerging as a next-generation global fashion icon through this collaboration with Jennie.

On the 21st, fashion magazine DAZED Korea released an interview video with Kai via its official SNS. In the video, Kai opted for a relaxed look—layering a white T-shirt with a shirt—rather than flashy styling, yet he radiated a powerful presence through his unique model-like aura and exotic visuals.

His long black hair, thick eyebrows, and sharp features left an overwhelming impression on camera. A defined jawline, high nose bridge, and clear facial contours created a luxurious aesthetic, while his restrained expressions and deep gaze maximized the dreamy, mysterious image typical of high-fashion models. Observers noted that his ability to dominate the screen without special direction makes him the archetype of the modern model preferred by global luxury brands.

The interview also offered a glimpse of his more approachable side. When asked to recommend a summer vacation spot, Kai attempted to suggest Xiaoliuqiu, an island in southern Taiwan, but briefly confused the name with Xiaoludao. Upon realizing his mistake, his bright smile revealed a friendly, boyish innocence that contrasted with his cool runway persona.

"Xiaoliuqiu is small and charming, making it a great place for a short 2–3 day trip," Kai said, adding, "There is plenty of delicious food and the sea is very clean, so it is a place where you can enjoy relaxing comfortably." He also drew attention by attempting to greet Korean fans in slightly clumsy Korean, showing his desire to connect with the local audience.

Following the video's release, fans flooded social media with reactions, including comments such as, "I look forward to seeing him grow into a global star," "I see why Jennie cast him," "He must look even more amazing in person than on screen," and "His visuals and aura are unrivaled."

Kai is currently gaining significant traction from both music fans and the fashion industry following his selection as the male lead for Jennie's new music video for 'Less than a Lover'. As K-pop music videos increasingly serve as cultural platforms that drive global fashion and visual trends, more rookie models and international artists are gaining worldwide recognition through these high-profile projects. Through this collaboration, Kai is expected to expand his influence beyond Asia into the global fashion market.

Jennie's new single 'Less than a Lover' will be officially released on various music release platforms on the 24th at 1 PM. With the music video featuring Kai set to debut alongside the song, global anticipation for the duo's chemistry and the video's aesthetic continues to build.