Lee Hyori Revives Retro Vibes with Trendy Jelly Shoes for Summer Style
K-pop icon Lee Hyori sparks summer fashion trends by showcasing retro-inspired jelly shoes, highlighting the Y2K revival in global fashion.
Singer Lee Hyori has heightened interest in summer fashion trends by revealing herself wearing 'jelly shoes,' which have recently become popular again. As jelly shoes, once classified as retro items, are being re-examined in the global fashion market, analysts suggest that Lee Hyori's natural styling could once again serve as a catalyst for spreading this trend.

On the 2nd, a single photo was posted on the official SNS of the yoga studio operated by Lee Hyori, accompanied by the short phrase, "Thank you."
In the released photo, Lee Hyori styled a comfortable look while wearing transparent purple jelly shoes. The shoes featured flower decorations that emphasized a uniquely cheerful atmosphere, and the restrained combination with black pants highlighted practical, sensible minimalism over flashiness. Her styling, which captures both the seasonal feel and her individuality without excessive staging, is evaluated as revealing Lee Hyori's signature natural fashion sense.
In particular, this look is garnering even more attention as it aligns with the 'Y2K revival' and 'nostalgia consumption' trends currently appearing in the fashion industry. Jelly shoes, which were loved as representative summer items from the late 1990s to the early 2000s, are establishing themselves as a major trend again as various global and domestic brands relaunch them with new designs and materials.
While maintaining the existing advantages of transparent materials, colors, and lightweight wearability, products that add modern silhouettes and decorative elements are being released successively, attracting the interest of fashion consumers. In this flow, Lee Hyori's photo is interpreted as a case that symbolically shows the changes and consumption trends in the current fashion market beyond a simple glimpse into her daily life.
Lee Hyori has built independent influence not only in music and broadcasting for a long time but also in the lifestyle and fashion sectors. Her style of reinterpreting trends with her own sense rather than blindly following them has consistently drawn attention from the public and the industry, and this jelly shoe styling is also gathering interest as an example of naturally combining daily life with trends.
Lee Hyori opened and operates the yoga studio 'Ānanda' in Yeon-hui, Seodaemun-gu, Seoul last year. It is known that the name 'Ānanda' was inspired by the name Lee Hyori uses during her yoga practice. Furthermore, after concluding 11 years of living on Jeju Island with her husband Lee Sang Soon, she moved to Pyeongchang-dong, Seoul in 2024 to continue her new life, and she continues to communicate with the public through music activities as well as yoga and lifestyle content.