"I'll Make You a Singer" — Lee Sang-min Shines with Wit and Producer Presence on 'Knowing Bros'

Photo = JTBC entertainment show 'Knowing Bros' broadcast capture

Broadcaster and producer Lee Sang-min left a strong impression on viewers of JTBC's entertainment show Knowing Bros, showcasing his signature witty banter and entertainment sensibility.

In the episode aired on the 16th, members of the group I.O.I, celebrating their 10th debut anniversary, appeared on the show and shared various stories with the "brothers." Throughout the segment, Lee Sang-min naturally led the atmosphere and played a central role in the program.

During the broadcast, as the brothers introduced their individual activities and programs, Lee Sang-min shot his hand up high, shouting "Me too, me too, me too!" and drawing laughter. Having recently made headlines for diving back into album production for the first time in 25 years, he actively promoted his ongoing '232 Project' and said, "Come on over quickly. I'll make you a singer," delightfully enlivening the atmosphere on set.

In the subsequent talk segment, his natural rapport with the I.O.I members stood out. In particular, when Chungha said, "I'm curious about Sang-min's voice," he immediately jumped up from his seat in response. He also warmly greeted Lim Na-young — who has the nickname 'The Little Mermaid' for her quiet personality — showcasing his signature sense of humor.

His music producer side also caught attention. After listening to I.O.I's new song 'Gapjagi,' Lee Sang-min praised the song's mood, calling it "a complete reversal," and drew admiration by picking up the melody right away. He also demonstrated a natural hosting flair by bringing up the reunion issue of Wanna One and I.O.I to expand the conversation, smoothly maintaining the flow of the talk.

In the game segment, yet another charm burst forth. In the '3-Second Trivia Quiz,' he caused roars of laughter by stumbling over his words when asked about the protagonist's occupation in the movie Superman. The laughter was further amplified when he got the lyrics mixed up while singing Lee Hyori's 'Ten Minutes,' raising the on-set atmosphere to a whole new level.

Meanwhile, Lee Sang-min, who recently established The 232, is embarking on a new challenge as an idol producer through his YouTube content '232 Project.' He has currently completed work on 'GENIUS' and 'I AIN'T THE ONE,' and continues the process of finding members who best fit each song.

Lee Sang-min's moves between entertainer and producer are creating new talking points both on and off screen.