Jimin's traditional Chilean attire sells out following Santiago performance
BTS member Jimin's choice of traditional Chilean clothing during a concert in Santiago has led to a complete sell-out of the garments, driving significant interest in local handicrafts.
Traditional Chilean Mantas and Chupalla hats worn by BTS member Jimin during the 'ARIRANG' world tour in Santiago this past October have sold out in all sizes. The sudden surge in demand for the local handicrafts has prompted MantasChile to begin additional production to meet the commercial phenomenon.
Traditional clothing worn by BTS member Jimin during a performance in Chile is creating a massive sales craze locally. The single outfit showcased on stage has triggered such intense interest in local handicrafts that all sizes have reportedly sold out, an unusual phenomenon. It is being assessed that Jimin's global influence is extending beyond music and fashion to impact local traditional culture and industry.
During the BTS world tour 'ARIRANG' held this past October in Santiago, Chile, Jimin wore a blue traditional Chilean 'Manta' and a 'Chupalla' hat. His natural portrayal of attire embodying local cultural identity continued to be a hot topic following the performance. In particular, interest in the Manta worn by Jimin exploded, beginning to move the local retail market.
The Chilean public broadcaster TVN reported that the Manta worn by Jimin has gained immense popularity locally, resulting in all sizes being sold out. It is noteworthy that this went beyond mere fan interest in concert costumes to actual purchasing demand, as the style presented by Jimin on stage led to choices by local consumers.
The local broadcast 'Turno AM' also focused on the sales craze created by Jimin's outfit. The program evaluated that Jimin has created a commercial phenomenon, emphasizing that interest in traditional Chilean handicrafts has risen following his wearing of the attire. The stage of the global K-pop star is being treated as a case where the awareness and consumption of local cultural products were simultaneously raised.
Local handicraft companies are also feeling Jimin's influence. The Chilean company 'MantasChile' revealed the production process of the Manta via social media and announced news of additional production. It is reported that the products, which have begun online sales, are sold out in all sizes, and the company is continuing production to respond to the increased interest.
This phenomenon demonstrates the impact that can occur when a global star meets local culture. While the clothing worn by Jimin is a traditional Chilean handicraft, it has been placed at the center of new interest through a global fandom and performance. It adds further meaning in that the traditional attire has expanded beyond being part of stage styling to becoming a cultural symbol and a consumer item.
BTS held world tour performances at the Estadio Nacional de Chile in Santiago, Chile, on October 14, 16, and 17. The buzz surrounding Jimin's outfit, which began during the stages meeting local fans, spread beyond the venue to broadcasting and online markets, creating another record. The influence of BTS, which has connected the world through music, is appearing to spread interest even to local traditional culture.
Oh Seo-yoon reports for Mediafine Global, mainly covering K-Variety and also writing on K-drama, K-pop and K-movie.
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