Jonathan Pays 378,000 Won for the Last Pair in His Size, Without a Glance at the Price Tag

Told that only one pair of 300 mm shoes was left, broadcaster and creator Jonathan paid without hesitation. He spent a total of 378,000 won at a sports brand, putting the priority on securing a hard-to-find item rather than weighing the price. He said this is the one area where he splurges.

"The only thing I flex on"

"The only thing I flex on is that sports brand. If I want shoes, I have to get them right away," Jonathan said. He explained the reason lies in his unusual foot size. "My shoe size is 300 to 310 mm. There are no sizes. Once they come out, giants come and sweep them all up," he said. Larger sizes tend to have less stock than standard ones, so even when he finds a product he wants, he can easily miss the chance to buy it. "The lucky thing is that they had just come in, so I couldn't help it," he said, explaining how the unplanned purchase came about.

The scene came during a solo shopping trip. Rather than checking price tags carefully, he was caught buying whatever caught his eye. Kim Sook was surprised, saying, "He just buys without looking at the price tag." Lee Joon voiced concern, saying, "You'd have to call it a complete impulse buy." He appeared to put more weight on the purchase itself than on the price once he found something he wanted.

A dream car at 26

Earlier in the episode, Jonathan went out to have a meal with friends from "Blacks". After getting into his car, the friends could not hide their surprise. "Is this your car? That's amazing," they said. Kim Sook, watching, acknowledged it: "He's successful, at such a young age." Jonathan, born in 2000 and 26 by international age, owns a car worth tens of millions of won.

Jonathan introduced the car to his friends as his "dream car." He explained that it was not simply a means of getting around, but a car he had long wanted. The cast marveled at how he had turned his dream into reality at such a young age, and the broadcast also naturally highlighted what he has achieved through his broadcasting and content work.

Mimicking Jonathan's spending

The scenes aired on the 18th in episode 4 of the ENA entertainment show "You Buy, I Live". In it, actor Hyun Bong-sik became Jonathan's avatar and copied his spending habits exactly. By observing Jonathan's daily life and recreating his actual spending patterns, the show revealed in vivid detail how he spends money, from cars to fashion items.

Jonathan is known to be on leave from the Department of Political Science and Diplomacy at Hankuk University of Foreign Studies, and has widened his range of activity between television and online content. The episode drew attention by showing a daily life in which he bought a dream car at 26 and invests boldly in what he likes. However, the spending scenes in the broadcast alone make it hard to draw conclusions about his overall financial habits. As his candid flexing surprised viewers, attention is also gathering on how readily he opens his wallet for his own tastes.

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