Actress Lee Da-hae supports influencer Dandan's live commerce stream in China, hitting 20 billion won in sales in 2 hours

An incredible sales record of 20 billion won was achieved in just two hours. While actress Lee Da-hae became the center of attention after appearing at a large-scale live commerce site in China, Korean netizens are focusing more on her changed appearance than the sales performance. As Lee Da-hae, who is expecting her first daughter, showcased glamorous makeup and a dress, reactions such as "Is this really Lee Da-hae?" and "Her atmosphere has completely changed from before" have followed. Her recent activities, through which she has been expanding her presence in China, appear to have turned into an unexpected debate over her looks.

On the 18th, Lee Da-hae revealed photos on her social media of the live broadcast held in Hangzhou, China. She appeared as a guest in a live commerce broadcast conducted by the famous Chinese influencer Dandan to celebrate Singles' Day. Singles' Day is a major shopping event in China, a period when large-scale discounts and online sales are concentrated. Even while preparing for childbirth, Lee Da-hae appeared directly in the local broadcast to support Dandan, with whom she has maintained a long-standing relationship.

In the released photos, Lee Da-hae is staring at the camera wearing a white dress with ornate bead decorations and her hair tied up high. Her makeup, which emphasizes her sharp eyes, and her intense atmosphere draw attention. As this is a style different from the image she usually showed in Korean works, some netizens who encountered the photos noted the change felt in her familiar face.

In her post, Lee Da-hae shared the atmosphere of the scene, stating, "Rushing out as a reinforcement for the wonderful woman Dandan's Singles' Day commemorative live broadcast!" She expressed gratitude to Dandan for taking care of her, saying, "You kept being considerate and looking after me, saying thank you for coming all the way to Hangzhou even though I am not alone." She also revealed their closeness, adding, "As I always think, you feel more like an older sister than a younger sister."

The results revealed during this broadcast were also substantial. Lee Da-hae introduced the scene, saying, "This time again, the site set a sales record of 20 billion won in just 2 hours." However, this is not the sales amount generated by Lee Da-hae individually, but the total sales performance of the live broadcast conducted by Dandan. It was reported that last year, Lee Da-hae also appeared in Dandan's broadcast, which drew interest as approximately 20 billion won in sales occurred in just 30 minutes. This has once again highlighted the massive scale of the Chinese live commerce market and Lee Da-hae's ongoing activities in the region.

However, on Korean online platforms, reactions regarding Lee Da-hae's change in appearance were more prominent than the sales record. In articles and online posts introducing the photos, comments to the effect of "She has changed so much I don't recognize her" caught attention, and some reactions expressed regret while comparing her to her past self. In particular, as netizens recalled her image from her appearance in the drama 'Miss Ripley', the difference between her once familiar appearance and her current style became a topic of discussion.

Some have even used the expression "Chinese style" to describe Lee Da-hae's recent vibe. This is an interpretation that her makeup, clothing, and overall styling may have changed to match local tastes as she continues her activities in China. However, it is difficult to conclude the actual cause of the change in appearance or the background of her personal style choices based on a single photo. The glamorous outfit and stage makeup prominent in this photo may have also influenced the overall impression.

Interestingly, Lee Da-hae has previously stated that she personally experienced Chinese-style styling. She explained that during a photoshoot for a Chinese fashion magazine in October 2024, she attempted a style reflecting the atmosphere trending locally. Noting that the magazine suggested a concept with a strong Chinese influence, she said, "At first, the new style was awkward, but that made the work even more fun." At that time, she also showcased a different image from her usual self by pulling off an all-back hairstyle, intense red lipstick, and glamorous dresses.

After gaining great popularity with the 2005 SBS drama 'My Girl', Lee Da-hae has steadily expanded her field of activity beyond Korea into China. She has appeared in local dramas and variety programs while speaking Chinese directly, and recently has been participating in businesses that help Chinese entry for Korean products and live commerce. Last year, she revealed she is serving as an advisor for a Chinese company, showing her presence in the local business field beyond acting activities.

This recent update shows the recognition and influence Lee Da-hae has built in the Chinese market, while simultaneously highlighting the gap between the past image remembered by the Korean public and her current style. While she was noted in the local region as a guest participating in a successful large-scale live commerce event, her appearance and style changes became a bigger interest in Korea. It appears that different points of focus were directed toward the same photo.

Lee Da-hae married in May 2023 after an 8-year relationship with singer SE7EN. She is currently pregnant with her first daughter and is expected to give birth this coming November. As she continues her active activities in China even while approaching childbirth, the debate over her appearance, which arose alongside the 20 billion won sales record, is expected to continue drawing interest for a while.

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