Lee Kwang-soo's bubble immersion—"Why are you sending messages?" Some reactions cross the line

The paid communication started by actor Lee Kwang-soo to get closer to his fans has become a subject of debate due to unexpected scenes. While he was interacting fearlessly with fans using his characteristic playfulness and sociability, the atmosphere turned strangely upside down as rude messages sent by some users were revealed.

On the 1st, Lee Kwang-soo began using bubble, a paid private messaging service. As it is a method where artists and fans exchange 1-on-1 messages, Lee Kwang-soo also quickly closed the distance with fans from the first day by fully exercising his variety show sense. His characteristic slyness shown on broadcasts continued on bubble, making him the center of attention from the start.

In particular, he attempted a so-called "forced wake-up" by sending messages like "Guys, wake up. It's bubble time" to fans trying to go to sleep, and even while watching a concert, he checked bubble and joked, "I think I'm addicted." Rather than the image of a star unilaterally talking to fans, it was a communication style that seemed to be playing together with the fans.

Even after confirming that his bubble content appeared in topical news articles, his reaction was typical of Lee Kwang-soo. He relayed the reactions of those around him in real-time to fans, saying, "Today, whenever I look at my phone, the people around me laugh and whisper." Rather than providing serious, formal fan service, his appearance of treating even his own situation as content was enough to burst into laughter.

However, the atmosphere was not entirely pleasant. As messages from some users spread online, unexpected controversy arose. Playful messages that went beyond friendliness and could embarrass the other party were revealed, such as "Ah, Oppa, you're distracting me while I'm watching Reels. I should turn off the notifications," and "Do you know me? Why do you keep sending messages?"

The problem is that just because Lee Kwang-soo closed the distance first, it does not mean it is okay to show an excessively comfortable attitude toward the other party. In particular, unlike simple public SNS comments, bubble is a communication service operated for a fee. As stars approach fans more comfortably, the line regarding how much intimacy fans should accept becomes even more important.

Regarding the messages from some users, criticisms emerged online such as "Even if it's a joke, it crossed the line," "Just because they treat you friendly doesn't mean you can treat them carelessly," and "Basic etiquette is necessary between fans and stars." There is a clear difference between a joke that can be laughed off and rudeness that can make the other person feel uncomfortable.

The communication space, which was started to close the distance between fans and stars, has instead become a place that tests the boundaries of intimacy. As the "Kwang-soo style bubble" he was creating with fans through his unique playfulness is clouded by some rude jokes, it is pointed out that what is ultimately needed is a sense of distance that respects each other as much as close communication.

Read the original (Korean)