Mi Ja moved by exhausted mother despite 2.5 billion won daily sales

Mi Ja, who disrupted the home shopping industry by recording 2.5 billion won in daily sales, expressed her heartache while watching her mother, Jeon Seong Ae, sleeping at home. While her business is booming, her mother's physical exhaustion is evident.

On September 30, Mi Ja shared a photo on her SNS of Jeon Seong Ae sleeping soundly. In the photo, Jeon Seong Ae appeared to be in a deep sleep, as if all her fatigue had hit her at once. Mi Ja added a short caption, "My poor mother. She passes out the moment her head touches the pillow," conveying both humor and poignancy.

There is a reason Jeon Seong Ae is leading such an exhausting daily life. She has been enjoying a continuous streak of massive hits while appearing on home shopping broadcasts alongside Mi Ja. Even after news of a past fall accident was reported, she surprised people by being seen heading to work in the early morning hours.

In particular, Mi Ja previously boasted during a home shopping broadcast featuring the mother and daughter that they had sold 2.5 billion won in a single day, noting, "It's the first time we've sold out with 20 minutes left in the broadcast." At the time, she drew laughter by mentioning that people outside the studio were calling and running around, thinking a broadcasting accident had occurred.

Mi Ja also revealed that the broadcasts with her mother exceeded sales targets by 250–300% and sold out consecutively, even ranking first in television ratings, surpassing fashion, gold, and luxury brand broadcasts. She expressed joy at the extraordinary achievement, stating, "We broke all the records of each company from the past several years."

Above all, what moved Mi Ja most was the fact that her mother's long-held dream has finally become a reality. "My mother's dream was to do home shopping, and I am so happy that she is achieving that dream in her 70s," Mi Ja said, adding that there will be many more days of broadcasting together in the future. She also expressed her affection, saying, "Let's work together without fighting. I love you, Mrs. Jeon."

Mi Ja, the daughter of actor Jang Gwang and Jeon Seong Ae, married comedian Kim Tae Hyun in 2022. Behind the glamorous sales records, the mother and daughter are working harder than anyone else. More eye-catching than the 2.5 billion won daily jackpot was the sight of the 70-year-old mother falling asleep the moment her head hit the pillow after work.