Seo In-young faces backlash over appliance sponsorship request for new home

Jewelry singer Seo In-young sparked controversy after asking a production crew for appliance sponsorships for her new Namyangju apartment in a YouTube video released on the 4th. While announcing her December 26 wedding to Choi Ji-hoon, she claimed she had no money left after purchasing the home.

Seo In-young, a singer from the group Jewelry, has announced a new beginning by revealing the date of her remarriage. While she directly shared her plan to hold a small wedding at a church on December 26, the announcement that drew the most attention was her comment requesting sponsorships for home appliances for her new marital home. After revealing she had purchased an apartment in Namyangju, she told the production crew, "I have no money. I spent it all on buying the house," prompting criticism that her demand was overly bold despite the celebratory news.

On the 4th, a video titled "Seo In-young making 'family kimchi' while getting scolded by her venomous dad (+wedding date announcement)" was uploaded to the YouTube channel Gaegwacheonseon Seo In-young. In the video, while having a meal prepared by her mother, Seo In-young told the crew, "I am getting married on December 26. Save the date." Her sudden announcement of the wedding date heightened the atmosphere on set.

Seo In-young explained that this wedding will be significantly different from her first. She stated she is preparing a small-scale ceremony, saying, "We are doing it small at a church." Regarding the attendees, she mentioned that members of Jewelry, friends from Japan, and Lyn will be present. Her plan is to celebrate the new start quietly with close acquaintances rather than mobilizing a large number of guests or a grand stage.

She also expressed her intention to boldly strip away unnecessary elements from the wedding. "I left out the congratulatory song this time. I'm not going to do anything. I even removed all the flowers. I removed all the bad memories," she said. This highlights her determination to hold the ceremony in a different way than her previous wedding. Her expression "I removed all the bad memories" drew attention, appearing to be conscious of her past experiences.

Subsequently, Seo In-young revealed that she purchased an apartment in Namyangju and plans to decorate it as her marital home. However, when the topic of the new home arose, she made an unexpected request to the production crew. She told the PD, "Get some appliance sponsorships. I have no money. I spent it all on buying the house." Her intention was to resolve the appliance needs through sponsorships, as she had used a significant portion of her funds to secure the home.

Once the video containing the controversial remarks was released, mixed reactions emerged online. While some subscribers sent congratulations to Seo In-young ahead of her remarriage, others pointed out that her attitude in requesting appliance sponsorships from the production crew was inappropriate. In particular, her blunt tone while asking for sponsorships became the center of the controversy.

Some netizens reacted with comments such as, "It's funny enough that a celebrity thinks they are so great as to receive sponsorships, but she's making her own program's PD do it. Even if it's a joke, I don't understand it at all," "She said she spent all the money she earned and lives by selling luxury bags, but she's already buying a house?" and "She must have appliances at home, so why not just use those?" and "It's brazen to demand appliance sponsorships so boldly." On the other hand, some views suggested considering that the remarks in the video might have been a joke or an entertainment situation stemming from her closeness with the crew, though it has not been confirmed whether she actually pursued the sponsorships based on the footage released.

Seo In-young married a non-celebrity businessman in February 2023 but announced her divorce the following year. Since then, she has been preparing for marriage with a new partner after announcing her remarriage plans this past June. Her fiancé is known to be Choi Ji-hoon, the CEO of the content creative company NP, who is six years older than Seo In-young.

In this video, Seo In-young revealed the entire wedding preparation process, including the remarriage date, the scale of the ceremony, and the acquisition of her new home. While she raised expectations for a new start by announcing a wedding different from her past, the appliance sponsorship comment has turned into an unexpected controversy, dampening the celebratory mood. As the request for sponsorships garners more attention than the news of the remarriage itself, Seo In-young's candid and unrestrained way of speaking has once again come under public scrutiny.

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