Song Ji-hyo reveals business deficits on Running Man

During an SBS Running Man broadcast on the 8th, Song Ji-hyo disclosed that her innerwear and perfume brands, launched last year, are experiencing continuous deficits. The conversation turned humorous when Yoo Jae-suk joked that the combined stock investment losses of Yang Se-chan and Ji Suk-jin could fund her business operations.

Actress Song Ji-hyo has shared the realistic struggles she is facing as an entrepreneur. During a broadcast, it was mentioned that her self-launched innerwear brand has been experiencing continuous deficits. As Song Ji-hyo, who typically shows a down-to-earth charm on variety shows, revealed the difficulties of her business, Yoo Jae-suk responded with a sympathetic reaction.

In the SBS variety program Running Man broadcast on the 8th, the members and guests Kang Hoon and Lee E-dam transformed into university students for a "Hot Match" race to compete for R-coins. The cast visited a stock-themed cocktail bar located in a university district in Seoul, where they shared their economic situations to earn bonus R-coins.

While Yang Se-chan, Ji Suk-jin, and Kang Hoon revealed their actual stock accounts to check the scale of their investment losses, Song Ji-hyo disclosed her monthly expenditure details. Upon reviewing the breakdown, Song Ji-hyo candidly admitted that her spending was higher than expected, stating, "(The expenditure) is a bit much." The cast focused their attention on her as she revealed personal consumption details that she does not easily disclose on broadcasts.

Watching this, Yoo Jae-suk mentioned that Song Ji-hyo is running a business, saying, "Doesn't Ji-hyo do business? She is continuing to see deficits." It was a moment where the fact that Song Ji-hyo is experiencing losses in her business process was naturally revealed. The conversation drew attention as it highlighted the reality of having to handle various tasks such as product planning, brand operation, and promotion after starting the business.

However, the atmosphere on that day was not entirely heavy. Rather, the stock investment losses of Yang Se-chan and Ji Suk-jin became a greater source of laughter than Song Ji-hyo's business deficits. While checking the two men's accounts, Ji Suk-jin attempted an unexpected comparison by bringing up Song Ji-hyo's business, asking, "If you combine the losses between Se-chan and me, how many years could we sustain a business?"

Yoo Jae-suk did not miss this opportunity, retorting, "If you combine the two of you, Ji-hyo would be out dancing right now." It was a joke implying that the combined stock losses of Yang Se-chan and Ji Suk-jin would be more than enough to provide the funds needed for Song Ji-hyo to operate her business. The conversation, which had been worrying about business deficits, quickly turned into an exposé regarding the two men's investment performance, causing laughter on set.

Song Ji-hyo challenged herself in a new field as an entrepreneur after launching innerwear and perfume brands last year. She is currently involved in business operations, serving as the brand representative and participating directly in product planning and promotion. The deficits and expenditure details mentioned on the broadcast also serve as a point showing the realistic burdens faced in the process of running the brands.

As brands bearing the names of celebrities continue to appear, Song Ji-hyo is also continuing her independent path by expanding her tastes and image into business. However, starting a brand and establishing a stable profit structure are separate issues. This broadcast, which combined a candid confession of deficits with witty jokes from colleagues, lightheartedly highlighted the reality of the business behind Song Ji-hyo's new challenge.

Read the original (Korean)