Song Ji-hyo Models for Her Own Lingerie Brand at 45

Actress Song Ji-hyo posted photos on the social media account of her lingerie brand on the 23rd, calling them "reversible bras."

She stepped up as a model herself, wearing various colors of underwear produced by her brand.

She launched her lingerie brand last year after eight years of preparation.

She explained her motivation for starting the business, saying, "Since global lingerie brands are so famous, I bought and tried them, but they were so uncomfortable. I began searching for underwear that was comfortable for my body, and that's when I finally found a brand after much difficulty. So, I wanted to make that kind of underwear more accessible to the public."

Song Ji-hyo's lingerie brand is receiving a positive response as it expands into Indonesia, the Philippines, Malaysia, Thailand, Vietnam, Taiwan, Hong Kong, and China.