Cha Jung Won showcases bold look in new underwear campaign

Actress Cha Jung Won has taken social media by storm. While the photos appear to be captured in the comfort of a home setting, it was her bold underwear styling and toned physique that instantly captured public attention.

On the 29th, Cha released the pictorial for the brand's 2026 F/W campaign, 'In the Room,' via her SNS. As the brand's first ambassador, Cha created a natural aesthetic by pairing underwear in muted tones—including white, gray, and black—with training pants, denim, and cardigans.

The shots of her drinking tea or posing casually in everyday spaces drew significant interest. While the styling follows a "natural yet polished" look, the atmosphere is striking due to the prominent underwear styling. Her firm, flawless silhouette drew praise from fans, many of whom expressed disbelief that she is 36 years old.

Cha also exuded confidence in her post. Along with the pictorial, she told fans, "The campaign I joined as the first ambassador has been released," playfully asking them which item was their favorite and adding, "I really want to give it to you as a gift! Let's wear it together!" Beyond the brand promotion, she demonstrated an active and engaging connection with her followers.

The photos are garnering additional attention due to Cha's high-profile relationship. Since her romance with actor Ha Jung Woo was revealed last February, the pair has been recognized as one of the entertainment industry's most notable couples. It has been reported that the two are dating with marriage in mind, despite an 11-year age difference.

Following the buzz surrounding her relationship, Cha is once again centering the spotlight on herself with her extraordinary physique and provocative campaign imagery. Interest is mounting regarding the transformation of the 36-year-old actress.