Jennie to release 'Less than a Lover' on the 24th with MV directing and songwriting credits

BLACKPINK's Jennie is set to officially release her new song, which previously garnered significant attention after being performed at global music festivals.

Her agency, OA Entertainment, announced via official SNS on the 21st that Jennie will release her new digital single 'Less than a Lover' through various music release platforms at 1 PM on the 24th. Along with the announcement, a teaser poster capturing the mood of the new song was also released.

The released poster features Jennie looking out the window of a moving truck at a summer landscape. The natural atmosphere, combined with cinematic directing reminiscent of a movie scene, foreshadows the unique sensibility of the new song.

This new song is a project in which Jennie directly participated not only in directing the music video but also in writing the lyrics and overseeing the overall production. By reflecting her own emotions and ideas throughout the music and video, she has captured her individuality as a solo artist.

'Less than a Lover' was previously unveiled on stages at world-renowned music festivals, starting with 'The Governors Ball Music Festival 2026' in the United States, followed by Denmark's 'Roskilde Festival', Poland's 'Opener Festival', and Spain's 'Mad Cool Festival'.

Immediately after the performances, fan-cam videos spread rapidly across SNS and short-form platforms. The official release was finalized as fans' requests for a formal music release continued to grow.

She has also attempted a new musical transformation. Unlike her previous intense, performance-oriented music, this track delivers a much softer and more emotional atmosphere based on Lo-fi style guitar riffs and vintage electric keyboard sounds. Combined with Jennie's uniquely deepened vocals, the song is highly anticipated as a summer anthem.

While the pre-release stages alone garnered passionate responses from global fans, attention is now focused on how the song will perform on major domestic and international music charts following its official release.

Following the release, Jennie is scheduled to continue her global activities by appearing on world-class music festival stages, including 'Lollapalooza Chicago' in the United States and 'Summer Sonic 2026' in Japan.