I Am SOLO effect: Ministry YouTube hits 2.07 million views with Gwang Su

The Ministry of Land, Infrastructure and Transport's YouTube channel achieved unexpected success following the appearance of Gwang Su, a participant from the 33rd season of 'I Am SOLO'. While the Ministry's videos typically average around 10,000 views, the video featuring Gwang Su surpassed 2 million views in a single leap. The influence of 'I Am SOLO' has effectively spread to an official government ministry channel.

On the 23rd, the Ministry of Land, Infrastructure and Transport released a video on its official YouTube channel titled 'Want to go together this Chuseok holiday? I will let you know the transportation measures.' The protagonist of the video was Gwang Su, who is currently appearing in the 33rd season's "Solo from Birth" special of 'I Am SOLO'.

Gwang Su drew significant attention during his self-introduction on 'I Am SOLO' when he revealed he is a Grade 5 civil servant under the Ministry of Land, Infrastructure and Transport. Following his broadcast appearance, his profession and media activities gained simultaneous interest as he was even shown receiving direct encouragement from the Minister of Land, Infrastructure and Transport.

When standing before the camera, Gwang Su initially showed clear signs of nervousness. However, once filming began, the atmosphere shifted. He calmly delivered information regarding transportation measures applicable during the Chuseok holiday, such as highway toll exemptions, a 10% reduction in KTX fares, early opening of departure halls, and increased public transportation services.

The view count exploded beyond expectations. Unlike previous Ministry of Land, Infrastructure and Transport YouTube videos that remained at an average level of 10,000 views, this video surpassed 2.07 million views as of the morning of the 28th. With the Ministry's YouTube subscribers reaching approximately 270,000, reactions have emerged stating that the 'Gwang Su effect' from 'I Am SOLO' has been fully proven.

What is particularly interesting is that Gwang Su is receiving attention in two entirely different ways: as the person on the broadcast and as a civil servant. In 'I Am SOLO', he is searching for love as a participant who has never dated, but in the Ministry video, he appears as a civil servant delivering holiday transportation information. The interest built up through the broadcast has naturally transitioned into promotional content for his actual professional duties.

Currently, Gwang Su is drawing viewers' attention in 'I Am SOLO' as he forms potential romantic lines with participants such as Yeong Suk and Hyeon Suk. Attention is now focused on whether he will find the love he has waited for his whole life on the show, and how the Ministry's video, which recorded explosive views due to his appearance, will continue to generate buzz.