Lee Hee-jin's unexpected Jeju mishap: 'Wind, please stop'
Former Baby V.O.X. star Lee Hee-jin charms fans with candid, wind-swept photos from her recent trip to Jeju Island.
Lee Hee-jin, an actress and former member of Baby V.O.X., revealed her down-to-earth charm by sharing photos of her hair completely disheveled by strong winds on Jeju Island. Unlike her glamorous appearances on stage and in front of the camera, her everyday struggle against the wind drew laughter from fans.

On the 8th, Lee posted several photos on her SNS with the caption, “One day in Jeju~ Wind, please stop ㅠㅠ.” While the photos captured her relaxing moments in Jeju, they also revealed her hairstyle being completely ruined by the powerful wind.
In particular, the scenes where her hair flew in all directions, covering her face, were quite different from the neat image she usually presents in broadcasts or photo shoots. Because these were natural moments captured rather than staged "humiliation shots," they felt more approachable to her fans.
Lee, who debuted with Baby V.O.X. in 1997, was a central figure in the first generation of Korean girl groups. Baby V.O.X. built significant recognition both domestically and internationally from the late 1990s to the early 2000s, releasing a string of hits such as “Ya Ya Ya,” “Get Up,” “Killer,” “Coincidence,” “What Should I Do,” and “Doll.”
At the time, Lee drew attention as one of the members responsible for the group's visual image, and Baby V.O.X.'s activities coincided with the period when the domestic girl group market began to expand into Asia. Moving beyond group activities, she expanded her personal career, shifting her focus from singer to actress.
Since the 2010s, she has solidified her position as an actor by appearing in various dramas and variety shows. By taking supporting and major roles in works such as "The Greatest Love," "The Lady in Dignity," and "The Last Empress," she expanded her acting range, overcoming the prejudices often associated with former idols.
Recently, she has been garnering public attention in a different way through the SBS show "My Little Old Boy." In particular, the subtle atmosphere between her and actor Im Won Hee has repeatedly been broadcast, emerging as a new point of interest for the program.
In a broadcast last June, while Im Won Hee was helping Lee with driving lessons, he touched her forehead, and Lee caused a stir in the studio by pinching his cheek and saying, "How cute." The natural intimacy between the two was so palpable that Yoon Eun-hye reacted by saying, "This is the point that makes women's hearts flutter."
The atmosphere continued in the August broadcast. After looking for a used car with Lee, Im Won Hee showed active interest by inviting her to the Hanok wine bar he operates in Gangneung and even closing early for her. The two also built rapport by sharing stories about their experiences running small businesses.
However, it has not been confirmed that the "pink atmosphere" formed on the show has led to an actual relationship. Since the topic was created by the program's unique variety show direction and the natural chemistry between the cast members, it is necessary to distinguish between their actual relationship and the atmosphere on screen.
Rather, what is noteworthy in Lee's recent activities is that even as she enters her late 40s, she does not confine herself to a specific image. Instead of staying stuck in her past title as a first-generation idol, she has expanded her field of activity as an actress, variety show personality, and a person with experience in self-employment.
These Jeju photos are an extension of that evolution. It is evaluated that a star who has been active in the entertainment industry for a long time has narrowed the psychological distance with the public by candidly revealing scenes of her hair being messy in the wind, rather than only showing perfectly styled appearances.
Ultimately, while the strong winds in Jeju were a literal "mishap" for Lee, they became an unexpected gift for her fans. For someone who has expanded her career from her glamorous Baby V.O.X. days to becoming an actress and entertainer, these photos demonstrate that showing her natural self can become a new charm as time passes.