Kim Min-ha showcases minimalist winter elegance in LE17SEPTEMBRE campaign

Contemporary women's brand LE17SEPTEMBRE has launched its second campaign featuring actress Kim Min-ha, which showcases a winter collection including three types of reversible outerwear such as shearling jackets. Following a first campaign released last September, the new "MINHA’S WINTER" series focuses on minimalist designs and practical silhouettes.

Actress Kim Min-ha is set to grace a fashion campaign with restrained elegance and sensory winter styling. Known for her natural aura and unique personal taste, Kim Min-ha presents a deeper charm through winter fashion featuring minimal designs. The collection emphasizes both practicality and sophistication by utilizing various items, ranging from voluminous fur outerwear to coats with flowing silhouettes and soft knits.

The contemporary women's brand LE17SEPTEMBRE is releasing its second campaign with actress Kim Min-ha, titled "MINHA’S WINTER." Operated by Hago House, LE17SEPTEMBRE has presented designs that emphasize elegant silhouettes and the quality of materials based on classic and minimalist principles. The brand's direction is to suggest clothing that maintains its value over time rather than reacting sensitively to trends.

Following the first campaign released this past September, this campaign interprets Kim Min-ha's daily life and tastes through the lens of a new season. By depicting Kim Min-ha spending time alone while filling her days with things she loves, the campaign sensually captures her tastes, which become clearer over time, and the sensibilities of winter. Rather than flamboyant staging, the campaign reveals the brand's pursued aesthetics by focusing on a natural atmosphere and delicate styling.

Kim Min-ha's characteristic deep atmosphere stands out even more when met with the structural silhouettes and restrained designs of LE17SEPTEMBRE. Instead of excessive decoration or intense colors, the collection completes a calm yet sophisticated impression by highlighting the harmony between material and form. The styling, which naturally brings out the silhouette of the clothing, demonstrates the possibilities of winter fashion that can be utilized in daily life.

The outerwear lineup, which considers both warmth and style for the winter season, also draws attention. Voluminous fur outerwear creates a cozy yet commanding atmosphere, while flowing coats emphasize neat and elegant silhouettes. The addition of soft knit items allows for the completion of a sophisticated winter style while maintaining comfort.

In particular, this winter collection features three types of reversible outerwear, including high-neck design coats and shearling jackets. The reversible design, which can be worn on both sides, is practical in that it allows for different moods with a single product. By allowing styles to change according to individual taste and situation, it expands the range of choices for winter outerwear.

The campaign is being released through the official LE17SEPTEMBRE online store and Instagram. The products featured in the campaign can be found at the official online store and offline stores nationwide.

An official from Hago House stated that interest in LE17SEPTEMBRE increased following the first campaign with Kim Min-ha last autumn, leading to an expansion of the customer base newly encountering the brand. They added that they hope to deliver the unique elegant silhouettes of LE17SEPTEMBRE and the charm of its winter outerwear to more customers through this winter campaign.

This campaign, which blends Kim Min-ha's natural aura with the restrained designs of LE17SEPTEMBRE, emphasizes the value of materials, silhouettes, and personal taste over flamboyance in winter fashion. It is expected to suggest various winter styling ideas to consumers seeking to maintain their own style amidst the changing seasons.

Read the original (Korean)