Lee Seo-jin assists lost Daelim Group heiress Lee Ju-yeong at luxury event
Actor Lee Seo-jin was seen naturally guiding Lee Ju-yeong, a 26-year-old fourth-generation chaebol heiress, after she became disoriented at a luxury brand event.

Actor Lee Seo-jin was seen guiding 26-year-old influencer Lee Ju-yeong through a luxury brand B event on the 30th after she lost her way. The two, who share a close bond that includes Lee Ju-yeong calling him "Seo-jin Uncle," met coincidentally at the venue.
Actor Lee Seo-jin met 26-year-old fourth-generation chaebol Lee Ju-yeong at an event for an overseas luxury brand. Attention was drawn to the close relationship between the two as Lee Seo-jin was seen naturally guiding Lee Ju-yeong, who appeared to be looking around after losing her way at the venue. Lee Ju-yeong has previously demonstrated their closeness by calling Lee Seo-jin "Seo-jin Uncle."

Lee Ju-yeong, a fourth-generation chaebol of Daelim Group and an influencer, shared updates on her attendance at an event for the overseas luxury brand B on her social media on the 30th, accompanied by the phrase "after school." Among the various photos and videos, the moments spent with Lee Seo-jin, whom she met coincidentally at the scene, particularly drew attention.
In her post, Lee Ju-yeong noted her attendance at the same event as Lee Seo-jin, adding the caption, "The first time uncle and I overlapped at an event." In a video posted with the caption "One minute before becoming a lost child," Lee Seo-jin is seen guiding Lee Ju-yeong as she looks around, unable to find her direction inside the venue.
In the video, Lee Seo-jin naturally leads her movement by lightly placing a hand near Lee Ju-yeong's waist or holding her elbow. The sight of him familiarly looking after Lee Ju-yeong as she wandered around the venue offered a glimpse into their comfortable relationship. Rather than appearing to be a staged scene, the natural escort drew interest as a reflection of their existing friendship.
This is not the first time the two have crossed paths. Lee Ju-yeong has expressed her intimacy with Lee Seo-jin on social media by calling him "Seo-jin Uncle." This past May, she visited the venue of Lee Seo-jin's first stage play, "Uncle Vanya," to show her support. The friendship between the two continues to bridge the generational gap.
Lee Ju-yeong has also garnered attention for her interactions with various stars in the entertainment industry. She has showcased her unique connections as an influencer by revealing her friendships with BIGBANG's G-DRAGON and DAESUNG, as well as IVE's Jang Won-young.
Born in 2000, Lee Ju-yeong is the granddaughter of Daelim Group Honorary Chairman Lee Joon-yong and the daughter of Lee Hae-chang, Executive Vice President of Strategic Strategy at Daelim Corporation. She first drew attention as a fourth-generation chaebol heiress when she was ranked fourth in a 2019 investigation by Sisa Journal regarding "Stock Ownership Status of Minors Under 19." Interest continues to grow regarding the connection between the 55-year-old actor Lee Seo-jin and the 26-year-old Lee Ju-yeong following the display of their natural rapport at the luxury brand event.
Oh Seo-yoon reports for Mediafine Global, mainly covering K-Variety and also writing on K-drama, K-pop and K-movie.
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