Song Ji-hyo showcases healthy charm in new innerwear pictorial

Actress and entrepreneur Song Ji-hyo has showcased sophisticated, healthy beauty by releasing a new pictorial for the innerwear brand she operates. Having expanded her career from entertainer to brand CEO, she has asserted her presence by modeling for the brand to directly convey its identity.

On the 16th, several new pictorial images were released on the official SNS of the innerwear brand operated by Song.

In the photos, Song created a natural yet sensible atmosphere, styling a cropped white sleeveless top with denim pants. The clean silhouette and restrained styling effectively expressed the brand's concept, which emphasizes material and fit over flashy ornamentation.

The outfits, featuring standout cropped designs, highlighted her toned waistline and healthy physique, while her natural poses and deep gaze amplified her signature mature aura. The minimal white-toned styling further emphasized Song's unique natural charm, completing the comfortable yet sophisticated image pursued by the brand.

The overall pictorial emphasized a natural lifestyle sensibility rather than excessive production. By combining restrained colors, minimal backgrounds, and comfortable attire with Song's signature understated expressions, the shoot visually realized the brand's message of "confidence in daily life.'

Alongside her acting career, Song is taking on new challenges as an entrepreneur by directly managing her own innerwear brand. Moving beyond the role of a model, she is actively involved in brand planning and operations, bridging the gap between entertainment and fashion-lifestyle business.

Song continues to connect with viewers as a regular cast member of the SBS variety program "Running Man," maintaining a diverse career that spans acting, variety shows, and business.