H.O.T. Lee Jae Won's Health Food Business: Why Did Success Lead to a Sudden Halt?

It has been revealed that the health food business operated by H.O.T. member Lee Jae Won, which once enjoyed immense success, has effectively been suspended.

In 2023, Lee Jae Won launched a pomegranate collagen health food product alongside FL1X member Chris. The product received an overwhelming response, with 75,000 units sold within just two weeks of its launch, and the business expanded to include exports to Japan, China, the United States, and Malaysia.

Appearing on the tvN variety program 'Free Doctor,' Lee Jae Won revealed the product shipping site and showed himself working on deliveries with his employees, stating, "I am currently focusing on the health food business."

At that time, more than 2200 units were shipped in a single morning. Lee Jae Won expressed both surprise and joy at the results that exceeded his expectations, saying, "I originally thought it would take about three months to become known, but the response came in just three days." He also expressed his gratitude by leaving autographs on every product being shipped to fans, saying, "I wanted to convey my feelings of gratitude."

However, sales of that health food have now been suspended across all official online malls and major open markets. Exports and distribution have also stopped. The online stores that handled consignment sales also ceased operations after exhausting their stock.

Lee Jae Won previously confessed to his battle with thyroid cancer through MBN's 'Scoop World.' He stated that he was declared fully recovered after surgery and has been consistently maintaining a specific diet for health management. While pursuing solo activities recently, he also participated in full-group activities to celebrate the 30th anniversary of H.O.T.'s debut.