Kwon Eunbi takes matters into her own hands with massive self-promotion banner

Singer Kwon Eunbi has taken matters into her own hands, personally unfurling a massive banner as part of a unique "self-promotion" stunt ahead of her comeback. Rather than relying solely on her agency's official promotions, her active engagement with fans via SNS is drawing attention and laughter.

On the 24th, Kwon released a video on her SNS showing the installation of a banner announcing the release of her new digital single, "DEJAVU". In the video, Kwon is seen helping with the installation process, personally spreading out a banner that is significantly taller than she is.

The banner featured a cute bear character and a large message reading, "Kwon Eunbi unnie is making a comeback on September 3rd at 6 PM." Instead of using grand promotional slogans, she chose a friendly expression that feels like she is speaking directly to her fans, reflecting her signature playful personality.

Kwon added a witty message to the video, saying, "I am promoting this myself. Please show lots of interest in Kwon Eunbi's comeback on September 3rd. Oh! It's 'DEJAVU'." The scene of an artist announcing her own comeback has itself become a piece of engaging content.

"DEJAVU" is her first new song in approximately one year and four months since the release of "Hello Stranger" last May. Notably, this music release marks a new phase in her career as it is her first release since moving to her new agency, Rainbow Bridge World.

Since the conclusion of her activities with Iz*One, Kwon has firmly established herself as a solo singer. She has expanded her musical palette through various solo tracks, including "Underwater," and has broadened her public recognition by moving across music, variety shows, performances, and various content. In particular, she has built a unique persona by delivering intense performances on stage while revealing a friendly and easygoing charm in her daily life.

Recently, she has been actively utilizing her presence through activities outside of music. This banner event is interpreted as a "Kwon Eunbi-style" method of communication that goes beyond simple promotion to close the distance with her fans. Her willingness to lower the boundary between star and fan is evident in her playful manner of unfurling the banner and announcing her comeback.

"DEJAVU" will be released on various music platforms on September 3rd at 6 PM. Attention is focused on what musical evolution Kwon will showcase through this new song as she breaks a one-year and four-month hiatus to start fresh with her new agency.