Kwon Eunbi reveals intense 'DEJAVU' concept for comeback

Singer Kwon Eunbi is ramping up anticipation for her comeback, showcasing an intense visual style that breaks away from her signature pure and calm image with her new song 'DEJAVU'.

Her agency, RBW, released the second set of lookbook teaser images for the new digital single 'DEJAVU' via official SNS on the afternoon of the 24th. While the first lookbook focused on a stable and comfortable atmosphere, this latest teaser implements a contrasting aesthetic through vivid colors and bold styling.

In the released images, Kwon pairs orange hair with a blue inner layer and a white top. She completes a futuristic yet dreamy aesthetic with blue knee-high socks, silver shoes, and bold accessories. The visual contrast is further maximized by the use of high-contrast props, including a red carpet, a green sofa, and a chessboard.

Through her piercing gaze and varied poses, Kwon demonstrates an image shift that transcends a simple change in style. Critics suggest she is showcasing her versatility as an artist, visually expanding on the themes of repetition and déjà vu evoked by the song's title.

Following the logo motion and scheduler, Kwon has entered full-scale comeback promotions with the sequential release of two lookbook teasers. A brand film is scheduled for release on the 25th, followed by four 'DEJAVU Frame' videos from the 26th to the 31st, which will step-by-step reveal the concept and message of the new track.

This comeback marks a significant milestone for the singer. 'DEJAVU' is her first new music release in approximately one year and four months, and it serves as her debut release since joining RBW. Attention is focused on how Kwon, who has earned the titles 'Summer Queen' and 'Festival Queen' through her commanding stage presence, will integrate music, performance, and visuals this time.

While Kwon has previously built public recognition through her seasonal imagery and stage command, this move is interpreted as an attempt to broaden her musical spectrum through the concept of 'DEJAVU'—discovering a new self within repeating familiarity.

Kwon Eunbi's new digital single 'DEJAVU' will be released on various music release platforms on September 3 at 6 PM.