Kwon Eunbi returns as the orange-hued 'Summer Queen'

Singer Kwon Eunbi is returning with a new song that infuses her unique sensibility into familiar summer landscapes. In a bold move, she is heightening anticipation for her comeback by debuting a radical orange hair transformation, adding a new dimension to her signature refreshing and sensual 'Summer Queen' image.

Her agency, Rainbow Bridge World, released the brand film for Kwon Eunbi's new digital single 'DEJAVU' via official SNS on the 25th. Following the sequential release of logo motions, a scheduler, and two lookbook teasers, the brand film further builds curiosity regarding the musical direction and visual concept of the new track.

In the released video, Kwon Eunbi spends leisurely time in settings deeply imbued with the essence of summer, such as lush green fields and sun-drenched swimming pools. As she captures moments with a Polaroid camera, sits by the water playfully dipping her feet, or smiles naturally, she reveals a relaxed and free-spirited side that contrasts with the intense performances she typically delivers on stage.

The video's visual concept is equally striking. Vintage film textures, faded colors, and transitions reminiscent of analog photography create a sensory atmosphere akin to a fashion film. Combined with Kwon Eunbi's stunning visuals and new orange hair, the film suggests that 'DEJAVU' will be more than just a seasonal summer song, marking a significant evolution in her image.

The choice of orange—a color evoking the sun, passion, and vitality—blends seamlessly with the summer backdrop of the brand film. It effectively layers a more vivid and mature color palette over the refreshing persona Kwon Eunbi has previously established.

The video enhances immersion with a narration: "It might be a scene someone has already seen, but I like those scenes. Things that sparkle even when seen again, and things that make you feel good even as time passes." The film concludes with the poignant phrase, "A cliché to others, a classic to me.""

This sentiment aligns with the meaning of the title 'DEJAVU,' a psychological phenomenon where one feels as though a new experience has happened before. Through this brand film, Kwon Eunbi presents a concept of revisiting familiar summer moments to discover new emotions within those repeating scenes.

'DEJAVU' holds special significance as it is Kwon Eunbi's first new release in approximately one year and four months. It also serves as a fresh musical starting point, marking her first release since joining Rainbow Bridge World. Fans are eager to see how she will continue to expand her musicality after steadily building her capabilities as a solo artist.

Since transitioning to a solo career following her activities with the project group IZ*ONE, Kwon Eunbi has carved out her own niche. She has earned the titles of 'Summer Queen' and 'Festival Queen' through her commanding presence at summer music festivals, where she is praised for seamlessly blending music, stage direction, styling, and performance.

This comeback appears to be an attempt to evolve rather than simply repeat her established image. By utilizing vintage textures, orange hair, and analog props against a refreshing summer backdrop, she has crafted a more emotional and mature atmosphere. The concept of 'DEJAVU'—reconfiguring the familiar in a new way—perfectly mirrors her current artistic direction.

Kwon Eunbi plans to sequentially release four 'DEJAVU FRAME' clips from the 26th to the 31st, offering further hints about the new song. As these teasers gradually reveal the musical atmosphere and performance concepts, all eyes are on how the returning 'Summer Queen' will expand her musical horizons.