Im Yoon-ah captures cozy winter essence in depound 2026 Winter Collection campaign

Actress Im Yoon-ah conveys the charm of winter fashion with her signature natural smile and relaxed atmosphere. Collaborating with the brand depound for the second time, she completes the mood of the 2026 Winter Collection by bringing a warm sensibility to cold seasonal landscapes.

depound, a lifestyle brand operated by Hago House, released the 2026 Winter Collection and campaign pictorials featuring Im Yoon-ah on the 19th. Following their collaboration last autumn, Im Yoon-ah returns as a model to naturally express the cozy and comfortable winter sentiments pursued by the brand in this campaign.

Planned under the theme "depound's winter with Im Yoon-ah," the campaign focuses on capturing the cozy atmosphere unique to the season. Objects reminiscent of winter, including snow, fireplaces, warm cocoa, and marshmallows, are placed throughout the pictorial to draw attention. Rather than using flamboyant decorations or exaggerated staging, the campaign delivers winter warmth through small, everyday scenes.

Im Yoon-ah's natural expressions and relaxed poses further soften the campaign's mood. Her focus on comfortable moments rather than elaborate styling aligns with the warm and emotional brand image emphasized by depound. The background capturing the seasonal atmosphere blends with Im Yoon-ah's characteristic friendly charm, adding a calm vitality to the pictorial.

This collaboration is noteworthy as it marks the second campaign between Im Yoon-ah and depound following their work last autumn. By following their previous collaboration with a winter collection, the brand and model have expanded the emotional image they share to match the season.

While continuing her work as an actress, Im Yoon-ah also demonstrates her unique style in the fashion and lifestyle sectors. In this campaign, rather than staging special scenes, she reveals a calm yet warm charm by naturally expressing everyday winter moments.

Featuring snowy landscapes, the warmth of a fireplace, and sweet cocoa, the pictorial stimulates the sensibilities of those wishing to enjoy winter in a more relaxed and cozy manner. The 2026 Winter Collection, completed by Im Yoon-ah and depound, adds an emotional color to winter fashion by translating the seasonal atmosphere into everyday style.

Read the original (Korean)