Kim Da-ye faces backlash after posting daughter's luxury padded jacket

Kim Da-ye has drawn criticism for sharing photos of her daughter Jae-i wearing a 1.4 million won luxury padded jacket on the 5th. The post follows previous social media updates regarding the child's 8 million won shoe collection and advertising income.

Kim Da-ye, the wife of broadcaster Park Soo-hong, has once again found herself at the center of a "wealth display" controversy after posting photos of her daughter Jae-i wearing an expensive padded jacket. Following previous instances where she shared the price of her daughter's shoes and details regarding advertising income, the recent showcase of a luxury padded jacket priced at approximately 1.4 million won has split online opinion. The situation has evolved into a debate between those viewing it as an expression of parental affection and critics who see it as excessive disclosure of assets.

On the 5th, Kim Da-ye posted photos to her social media featuring Jae-i wearing a pink padded jacket. The images drew attention as Jae-i appeared in the photos wearing the jacket, which clearly displayed the logo of luxury brand M, a product reported to cost around 1.4 million won.

The controversy stems from more than just the disclosure of high-priced clothing. Some netizens have expressed accumulated fatigue because Kim Da-ye has repeatedly shared her daughter's consumption habits and economic achievements on social media. In particular, the debate has reignited regarding whether it is appropriate to repeatedly disclose the wealth and spending levels of a young child.

In June, Kim Da-ye also drew attention by sharing a photo of a shoe rack filled with her daughter's footwear. At that time, she explicitly mentioned the cost of the shoes, adding the caption, "8 million won just for shoes. I'm jealous, Jae-i." The revelation that a young child's shoe rack contained products worth millions of won prompted both surprise and criticism online.

The disclosure of the daughter's advertising activities and income is also cited as a background to the current debate. Last year, Kim Da-ye stated that Jae-i had filmed 15 advertisements, and in May, she shared news of the child's comprehensive income tax filing with the caption, "A patriot who pays taxes from age 1." While the post emphasized that the child was active as an advertising model and even paying taxes at a young age, some perceived it as a way to flaunt economic success.

Sharp reactions targeting Kim Da-ye's social media activity have appeared in the comments of related articles. Critical opinions have formed, with comments such as, "Okay, we know you're rich, so stop," "One shouldn't brag about their children. This is reckless," "She should quit social media," "If people just stopped using social media, they'd be halfway successful," and "She should be humble." Some pointed out that disclosing high-priced products and the child's income could cause unnecessary feelings of relative deprivation among the public.

However, not all reactions are critical. Counterarguments suggest that buying good clothes and shoes for a young child is a parent's choice, and that it is excessive to find fault with sharing this on social media. Proponents of this view argue that it is unreasonable to direct unilateral criticism simply because consumption levels are revealed during the sharing of family daily life. Ultimately, the controversy is expanding into a question of where the boundary lies between parental bragging and the emotional acceptance of the public.

Regarding the controversy surrounding the padded jacket, Park Soo-hong's side has reportedly explained that the product was a gift from an acquaintance. This explanation suggests a difference from interpretations claiming the item was purchased to flaunt wealth. However, regardless of whether it was a gift, how to handle the recurring critical reactions whenever high-priced products are revealed remains another challenge surrounding Kim Da-ye's social media activity.

Park Soo-hong and Kim Da-ye registered their marriage in 2021 to Kim Da-ye, who is 23 years younger, and held their wedding the following year. The couple became parents in October 2024 with the birth of their daughter, Jae-i. As posts intended to share family life continue to find themselves at the center of debate, this disclosure of the expensive padded jacket is drawing online attention beyond simple updates on parenting.

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