Kim Da-ye expresses exhaustion over luxury clothing controversy involving daughter
Kim Da-ye, the wife of broadcaster Park Soo-hong, has expressed her distress over allegations of flaunting wealth following a social media post featuring her daughter's luxury padded jacket.
Kim Da-ye, wife of broadcaster Park Soo-hong, expressed exhaustion and sadness on the 8th following accusations of wealth flaunting after a photo of her daughter Jae-i wearing a Moncler padded jacket disappeared from Instagram. The controversy follows a previous June dispute regarding a shoe rack valued at 8 million won.
Kim Da-ye, the wife of broadcaster Park Soo-hong, has expressed her sense of injustice regarding the so-called "wealth flaunting" controversy surrounding her daughter Jae-i's expensive padded jacket. She stepped forward to clarify her position after facing criticism ranging from speculations that she intentionally deleted photos to accusations that she was showing off luxury clothing. In particular, she revealed her inner feelings, stating she is "exhausted and sad" due to provocative reporting of matters she did not even mention.
On the 8th, Kim Da-ye shared her position regarding the recent controversy over her daughter's luxury padded jacket on her Threads account. She explained the reason the photo disappeared by noting, "Instagram Story photos go down after 24 hours." Her point was that speculations regarding the deletion of the post are expanding due to a misunderstanding of the nature of SNS posts.
Kim continued, "Provocative and malicious articles are pouring in, claiming I hurriedly deleted photos and even alleging that I boasted about a baby's padded jacket—something I never mentioned and would not even think of doing." She added, "It is exhausting. And it is very sad." It appears she is expressing the fatigue and hurt caused by her sharing daily life photos of her daughter being interpreted contrary to her intentions, leading to repeated controversies.
Previously, on the 5th, Kim Da-ye posted a photo on her Instagram Story showing her daughter Jae-i wearing a pink padded jumper. While Jae-i looked cute facing the camera in the photo, an unexpected debate began after the post disappeared from the account. Some netizens focused on the fact that the padded jacket worn by Jae-i was a Moncler product costing more than 1 million won.
After the photo disappeared, speculations arose that Kim might have hurriedly deleted it out of concern for criticism after revealing the expensive jacket. However, Kim explained that she did not delete the photo herself, but that it disappeared automatically after the 24-hour posting period for Instagram Stories had passed. She expressed her sense of injustice, noting that the controversy expanded even though she never boasted about a luxury padded jacket.
This debate expanded further as it coincided with a past instance where Kim was criticized for revealing expensive items belonging to her daughter. In June, she posted a video of a shoe rack filled with Jae-i's shoes, leaving a caption that read, "Super shoe-star. Shoes alone are 8 million won. I'm envious, Jae-i." The post, which showed a variety of footwear including sneakers, dress shoes, and sandals, sparked a "8 million won shoe rack" controversy.
At that time, some netizens reacted with comments such as, "Is there a need to go out of the way to flaunt wealth?", "It is strange to be proud of money an infant earned," and "It is uncomfortable to repeatedly reveal income earned by using a baby." Opinions were divided on whether the method of disclosing the consumption levels and advertising income of a young child was appropriate. Conversely, counterarguments emerged stating that criticizing a parent for sharing their child's daily life is excessive.
Jae-i has drawn attention for having participated in several advertisement shoots. In the past, Kim mentioned the fact of her daughter's comprehensive income tax filing, describing her as "a patriot who pays taxes from age 1." While the post was meant to share updates on her daughter, who has experienced advertising activities and income tax filing at a young age, it was perceived by some members of the public as a way of flaunting economic achievements.
Ultimately, this padded jacket controversy goes beyond the simple issue of posting a photo in expensive clothing, revealing the gap between the sharing of daily life by celebrities on SNS and public interpretation. In particular, it highlighted that the repeated criticism occurring whenever information regarding the consumption and income of a young child is disclosed is acting as a significant burden on Kim Da-ye.
Park Soo-hong and Kim Da-ye completed their marriage registration in 2021, held their wedding the following year, and welcomed their daughter Jae-i in 2024. As posts that began by sharing family daily life have repeatedly become the center of controversy, attention is focused on how this clarification will influence online public opinion following Kim Da-ye's direct expression of her exhaustion and sense of injustice.
Oh Seo-yoon reports for Mediafine Global, mainly covering K-Variety and also writing on K-drama, K-pop and K-movie.
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