tvN's 'Spooky Romance' doubles viewership rating in 4 episodes

tvN's Monday-Tuesday drama 'Spooky Romance' is maintaining a steep upward trend, capturing both domestic and global markets right from its premiere.

An occult romance depicting the relationship between Chun Yeo-ri (Park Eun-bin), a chaebol heiress who sees ghosts, and Ma Kang-wook (Yang Se-jong), a prosecutor terrified of the supernatural, 'Spooky Romance' continues its rapid ascent as word-of-mouth grows regarding its unique genre blend and the cast's stellar performances.

After debuting with a 3.0% nationwide viewership rating (Nielsen Korea), the series climbed to 4.4% in episode 2 and reached 5.8% nationwide (peaking at 6.5%) in episode 4, breaking its own record. In just four episodes, the series has nearly doubled its viewership rating compared to the premiere.

The show's popularity extends beyond ratings. 'Spooky Romance' has held the No. 1 spot in its time slot across cable and general programming channels for four consecutive episodes, and it also topped all channels in the 2049 viewership rating, tvN's core target demographic.

The global response has been equally intense. According to FlixPatrol, the series ranked No. 2 globally in the Netflix TV show category and hit No. 1 in eight countries and regions, including Brazil, Paraguay, Venezuela, and Honduras. It also maintains a top position in FUNdex, a domestic drama buzz survey.

At the heart of this success is the chemistry between Park Eun-bin and Yang Se-jong. Park leads the drama with a delicate portrayal of Chun Yeo-ri's loneliness and warmth as she navigates a world she has distanced herself from due to her ghostly visions.

Yang provides unexpected charm by playfully depicting the transformation of a cold-headed prosecutor into a clumsy character gripped by fear after he begins seeing ghosts. As the two solve cases together, their chemistry oscillates between tension and romance, deeply immersing the audience.

The drama is based on the 2011 film of the same name starring Son Ye Jin and Lee Min-ki, which drew 3 million viewers. While preserving the original's core premise, the series has been reimagined as a multi-genre hit combining occult, romance, and mystery by integrating ghostly visions with criminal investigations.

With surging viewership, massive buzz, and global success, all eyes are on what records 'Spooky Romance' will break next.