Jimin hits 100 million streams in Japan with 'Who'

BTS Jimin has reached a significant milestone in the Japanese music market as a solo artist. His title track 'Who' from his second album 'MUSE' has earned a Platinum certification in the streaming category from the Recording Industry Association of Japan (RIAJ). This marks the first time Jimin has received a RIAJ streaming Platinum certification for a solo song.

According to the RIAJ, 'Who' surpassed 100 million cumulative plays in Japan as of July, making it eligible for Platinum certification. In Japan, a streaming Platinum certification is highly significant, as it serves as an indicator of a song's broad popularity and sustained consumption on local platforms rather than just short-term hype.

This record demonstrates that Jimin's solo success in Japan is expanding across both physical album sales and digital music releases. Previously, Jimin received an RIAJ Album Platinum certification for his first solo album 'FACE', which recorded shipments of over 250,000 copies. Following that, 'MUSE' earned a Gold certification with over 100,000 shipments, and 'Who' had also previously received a Gold certification after surpassing 50 million cumulative streams.

With this latest achievement, Jimin has secured a total of four certifications from the RIAJ: 'FACE' album Platinum, 'MUSE' album Gold, and both Gold and Platinum certifications for the streaming of 'Who'. Accumulating successes in both physical and digital consumption within a single market proves that his solo brand in Japan is far more than a fleeting phenomenon.

The success of 'Who' is also evident on major Japanese music platforms. The song holds the highest streaming record among K-pop solo artists on the Spotify Japan charts. It ranked 10th in the 'Top Tracks of 2025 Japan' as compiled by Spotify Japan for its '2025 Wrapped', making it one of the most streamed K-pop songs in the country.

Album-level achievements followed suit. 'MUSE' ranked 13th in the 'Top Albums of 2025 Japan' in the same year-end wrap-up. Consequently, 'MUSE' was named the most streamed K-pop album on Spotify Japan in 2025.

His presence continued on local Japanese charts as well. 'Who' took 73rd place on the 2025 Billboard Japan 'Hot 100' annual chart, where Jimin was the only Korean male singer to appear.

These records are noteworthy because they show that Jimin's solo music is building an independent consumer base rather than relying solely on the recognition of BTS. Japan is a market with a large physical album industry, but one where the influence of streaming services has also been rapidly expanding. Achieving success in both sectors simultaneously suggests long-term content consumption that extends beyond the purchasing power of a specific fandom.

'Who' is the title track of 'MUSE', released by Jimin in July 2024. The song utilizes a polished pop sound to express the psychology of a narrator searching for love, emphasizing Jimin's signature delicate vocals and emotional range.

While 'FACE' explored his inner self and emotions more directly, 'MUSE' expanded his musical palette to more universal themes like love and inspiration. This shift highlights how Jimin's solo discography is a process of broadening his musical spectrum rather than remaining fixed to a single image.

Ultimately, the RIAJ Platinum certification proves that 'Who' is not merely a track that was consumed upon release, but a piece of content that has established itself through repeated play. It suggests that the solo musical identity Jimin has built apart from his group activities is commanding steady consumption in a core market like Japan.

While Jimin has long enjoyed wide recognition across Asia through BTS, this record holds unique weight as an achievement as an individual artist. The 100 million streams for 'Who' and the RIAJ Platinum certification solidify Jimin's solo career as an independent powerhouse in the Japanese music market.