Jung Kook [BTS] to take over Times Square for birthday celebration

Jung Kook [BTS] will light up the heart of New York City with his name to celebrate his upcoming birthday. As global fandom support continues to pour in, a Chinese fan club has organized a massive project to celebrate Jung Kook's birthday via a giant electronic billboard in New York's Times Square.

Jung Kook's Chinese fan club, 'Jung Kook China,' recently announced via SNS that they will run a birthday celebration advertisement on the TSX Live Billboard in Manhattan's Times Square on September 1.

The advertisement video is scheduled to broadcast footage of Jung Kook alongside messages such as 'Born to Be Legend Happy JK Day' and 'Happy Birthday Jungkook.'

The frequency of the broadcast is particularly striking. The video is scheduled to be replayed as many as 576 times in a single day. This effectively announces Jung Kook's birthday all day long in the middle of Times Square, a global landmark and major tourist attraction.

The location holds special significance. The TSX Live Billboard is known as the venue where Jung Kook became the first Asian singer to hold a solo performance. This adds a layer of sentiment, as the space—which holds special memories for both Jung Kook and his fans—has once again been chosen as a stage for his birthday.

Fans have reacted enthusiastically to the news. Many have welcomed the large-scale support, commenting, "It's even more special because it's a meaningful place for Jung Kook," "The scale of this birthday gift is extraordinary," and "576 times a day is amazing."

This is not the first time 'Jung Kook China' has launched a birthday project. Previously, on March 21, the group conducted large-scale advertisement support to cheer for Jung Kook during the BTS Gwanghwamun comeback live.

During that event, they demonstrated the fandom's immense power in Korea by broadcasting advertisements at Seoul's KT Square, the Lumi Media and Koreana Hotel LED billboards, and the four-sided CM pillar screens at Gwanghwamun Station on the Seoul subway.

This project highlights not only Jung Kook's global recognition but also the sophisticated nature of his fandom. Rather than simply celebrating a birthday, fans choose locations meaningful to both the artist and the community, turning the space itself into a monumental stage.

With Jung Kook's birthday messages echoing 576 times in Times Square amidst a constant flow of global tourists and citizens, the project is expected to become a major event celebrating the global star's special day.