Lim Young-woong's "Again and Again" Explodes: 3 Million MV Views and #1 on "Show! Music Core"

Singer Lim Young-woong's 10th debut anniversary is being filled with consecutive records. Following his new song "Again and Again" reaching the top of music programs, its official music video surpassed 3 million views approximately two weeks after its release, once again confirming his massive public influence spanning digital music releases and video content.

The music video for "Again and Again," released on Lim Young-woong's official YouTube channel, surpassed 3 million views as of the 20th. This is the result of a steady upward trend since its release on September 7, and it holds special significance as the title track of the special digital album "IM HERO 10," released to commemorate his 10th debut anniversary.

"Again and Again" is a song in which Lim Young-woong directly participated in both songwriting and composing. Based on his existing musical color, the song features a bright and warm atmosphere, establishing itself as the core track of this 10th-anniversary project by showcasing not only his voice but also his identity as a creator.

The music video visually interprets the emotional sentiment of the song, aligning with Lim Young-woong's signature soft image. It is noteworthy that the video is being consumed as independent video content rather than merely being a supplementary piece to promote the digital music release, driving repeated views from fans.

His success is not limited to YouTube. Lim Young-woong took 1st place with "Again and Again" on Munhwa Broadcasting Corporation's "Show! Music Core," which aired on the 19th. Even without appearing on the broadcast in person, Lim Young-woong reached the top by recording a final score of 7485 points.

The detailed tally revealed the strong cohesion of his fandom and digital music consumers. "Again and Again" earned a perfect score of 5000 in the digital music and album category and received a perfect score of 1000 in the live broadcast voting. Combined with pre-voting and video/broadcast scores, he ascended to the top.

In particular, achieving 1st place without appearing on the music program is seen as an example that illustrates Lim Young-woong's method of activity and his fandom's consumption structure. Unlike the traditional method where the broadcast stage itself creates a singer's recognition, interest accumulated across various platforms—including digital music, video, pre-voting, and live broadcast voting—connected into a single result.

Furthermore, his achievements continued at an awards ceremony during the same period. At the "2026 The Fact Music Awards (TMA)" held in Busan on the 19th, Lim Young-woong won two awards, taking home both the "TMA Popularity Award" and the "Judges' Special Award." Notably, the Popularity Award was determined entirely by fan pre-voting among the participating artists. \Ultimately, the recent records for "Again and Again" are difficult to explain with a single number. The consecutive appearance of different indicators—3 million MV views, a #1 win on a music program, and two awards at an awards ceremony—within a short period shows that Lim Young-woong's current activities are simultaneously penetrating digital music consumption, fandom participation, and video content consumption.

It is especially important that these activities are occurring at the milestone of his 10th debut anniversary. For a singer who has maintained a long career, a 10th anniversary could be a monumental point to summarize past achievements, but Lim Young-woong is opening a new phase of activity by creating ongoing records centered around his new music.

"IM HERO 10" is also not an album that places weight solely on the title track "Again and Again." It consists of 10 tracks in total, including 6 new songs such as "Gather Around," "Baila," "Please Be Happy," "To Us Who Have Lived," and "New York," along with 4 rearranged versions of his previous songs.

Reactions to the B-side tracks are also pouring in. Following "Please Be Happy" and "To Us Who Have Lived," even "Baila" has surpassed 1 million views on its music video, showing a trend where interest is spreading across the entire album. "Baila" is a Latin pop track in which Lim Young-woong participated in songwriting and composing, serving as a track that demonstrates his musical expansion beyond his existing image.

Recently, the scale of his massive fandom was confirmed again through his performances. Lim Young-woong held his solo concert "IM HERO - THE STADIUM" at Goyang Stadium from September 4 to 6, with approximately 95,000 people visiting the venue over the three days. The cumulative audience for his solo concerts, which have continued since 2022, has also surpassed 1 million. \As such, Lim Young-woong's 10th-anniversary journey shows a pattern of closely connecting different touchpoints of popular culture—such as concert venues, digital music platforms, YouTube, music programs, fan voting, and awards ceremonies—rather than relying on a specific generation or a single method of consumption. The 3 million views for "Again and Again" is just one number emerging from that flow.

In the end, the core of this record lies not in the 3 million views itself, but in the speed at which that number was achieved and the achievements occurring simultaneously around it. Lim Young-woong, marking 10 years since his debut, is drawing even more attention by proving his 10th anniversary through active current engagement rather than past reflection, as he sequentially produces music program wins, awards, and rising YouTube views led by his self-composed song "Again and Again."