Rosé of BLACKPINK dominates global charts with new single 'new trick'

Rosé's new 'trick' is working. Rosé, a member of BLACKPINK and a solo artist, has once again proven her solo dominance by entering the top tier of global buzz indicators immediately following the release of her new song 'new trick'. This project differs from her previous solo activities by transcending a simple digital music track release; it integrates an Apple global campaign with a world-renowned music video director, uniting music, branding, and video content into a single cohesive project.

According to the global K-pop analysis index Kpopit Board on the 22nd, Rosé rose to 2nd place in the global comprehensive rankings. She took 1st place in the global momentum index—which measures the driving force behind recent buzz—with a score of 77.4, while her global power index was recorded at 67.3. In Korea, she recorded a momentum of 80.1 and a power index of 62.4, with a conversion rate index of 99.1, representing the extent to which online interest translates into actual video consumption and digital music streaming.

More noteworthy than the raw numbers is the fact that Rosé's buzz is not confined to a specific fandom but is directly driving video and music consumption. Since its release on the 17th, 'new trick' has maintained a top position on YouTube's global music trending charts, and the music video has reached number one in several countries, drawing simultaneous reactions from various regions worldwide.

The track also signals a musical evolution. Based on garage punk and pop-rock, 'new trick' delivers a message of overcoming the wounds of love to move forward. Notably, Amy Allen and Andrew Wells, who collaborated on last year's global mega-hit 'APT.', returned for this project to blend Rosé's signature pop sensibility with a rougher, more upbeat rock sound. International media outlets are characterizing the song as a bold new musical direction that moves beyond her previously emotional solo image.

The music video is equally ambitious. Produced as part of Apple's 'Shot on iPhone' global campaign, the video was filmed using the new iPhone 18 Pro and directed by Dave Meyers, who has worked with global pop icons such as Kendrick Lamar and Ariana Grande. By joining a campaign that has featured stars like Lady Gaga, Olivia Rodrigo, and The Weeknd, Rosé is expanding her brand value as a global pop artist well beyond the K-pop sphere.

Platform performance has followed suit. Immediately after its release, the music video hit number one on YouTube's worldwide trending charts and reached number one in more than 26 countries on iTunes. On Spotify, it also secured spots on major playlists including 'Today's Top Hits' and 'New Music Friday', establishing a global distribution network that transcends specific countries or fandoms.

Ultimately, 'new trick' is significant because rather than simply repeating the global recognition gained through 'APT.', it serves as a testing ground for Rosé to expand both her musical identity and her brand collaboration capabilities. As Rosé prepares for a new musical era ahead of her next solo album scheduled for 2027, this single acts less like a standalone hit and more like a prelude to her next chapter. Following the massive success of 'APT.', all eyes are on the trajectory 'new trick' will create as it combines a fresh pop-rock sound with the global prestige of Apple.