Jang Young-ran’s Cosmetics Brand Tops Online Sales on Launch Day

Broadcaster Jang Young-ran has marked a meaningful business milestone after the cosmetics brand she personally launched ranked No. 1 as soon as it entered an online sales channel. Jang expressed gratitude for a response that was larger than expected and said she would continue working to strengthen the competitiveness of the products.

On July 1, Jang shared a video on her social media account along with a message saying, “I was already so grateful just to enter Olive Young online, but No. 1? I am truly thankful. I cannot tell whether this is a dream or real life.”

The video showed the moment she confirmed that her cosmetics product had reached the top of the sales ranking immediately after its first listing on the online sales channel. When Jang saw the result, she covered her mouth with both hands and could not hide her surprise. She then jumped from her seat, raised her arms, and shouted in celebration, openly showing her joy.

“Today is the first launch, and we went straight to No. 1,” she said. “It is thanks to all of you. I was already overwhelmed just by the online listing, and I never imagined we would also reach No. 1 like this.” She added, “I am truly grateful and happy,” repeatedly thanking consumers for their interest and support.

Jang also said, “I will work even harder going forward,” making clear that she does not intend to settle for a one-time result. Instead, she plans to keep focusing on product development and quality improvement.

Jang had previously announced her entry into the cosmetics business directly through her YouTube channel. At the time, she disclosed the process from product planning to launch preparation and emphasized her sincerity and sense of responsibility toward the business.

In March, she also shared that the product had sold out earlier than expected because sales moved faster than anticipated. “We received far more love than we expected, to the point that even the manufacturer was surprised. Everyone is letting out screams of happiness,” she said at the time. The latest No. 1 ranking in online sales is being viewed as a sign that the brand’s early market response was not a one-off reaction.

Meanwhile, Jang married Han Chang in 2009, and the couple has one son and one daughter. Alongside her broadcasting activities, she has been expanding into various business areas, continuing her career both as a television personality and as an entrepreneur.