EJAE Draws Global Attention at Dior's Paris Show as Fans Sing 'K-pop Demon Hunters' OST

Singer-songwriter EJAE once again showed the scale of her global appeal as she energized the scene at Dior's Haute Couture show in Paris, France, where fans greeted her with the kind of enthusiasm more often associated with a live music venue than a fashion event.

EJAE attended the Dior Haute Couture show in Paris on July 7 local time. When she appeared at the venue, local fans welcomed her passionately by singing along to the original soundtrack from Netflix's animated feature "K-pop Demon Hunters." EJAE, who voiced the singing part of the main character Rumi, responded with a bright smile and her distinctive performance energy, quickly drawing the attention of the crowd around her.

The reaction was especially intense as fans joined together in a chorus of the OST in which EJAE participated and repeatedly called out "Rumi." EJAE waved back to the fans and also opened and waved a fan, answering their cheers with a relaxed gesture that added to the festive atmosphere. Videos from the scene that later circulated online captured the crowd's heated response, showing a fashion-show setting transformed into something close to a concert site.

For the photo wall that day, EJAE appeared in a look built around a white blouse and a sky-blue long skirt, accented by a floral detail at the waist. The styling created a fresh yet elegant mood, while her confident expression and natural poses drew notice from global fashion figures at the event.

Her fan performance at the venue also became a point of attention. By using the fan as a prop that reflected her own personality, EJAE helped lead the mood on site and actively communicated with the fans. The moment showed both her star quality and an approachable charm as she responded directly to the people gathered to see her.

After the event, EJAE shared her thoughts on social media, writing that she was celebrating Jonathan Anderson's beautiful new Haute Couture collection and thanking Dior for the invitation. The post added a personal note to her appearance at the show and linked her public fashion moment with the collection being presented in Paris.

EJAE's global activities have been expanding rapidly. She drew worldwide attention by taking on the singing voice of Rumi, the main character in Netflix's animated "K-pop Demon Hunters." As the music from the work gained strong love from international fans, EJAE has also been recognized for her vocal ability and musical sense.

Since then, EJAE has continued to appear on a range of international stages. Most recently, she performed the World Cup theme song "DNA" with world-renowned tenor Andrea Bocelli at the opening performance for the 2026 FIFA World Cup in North America, further widening her presence in the global music market.

EJAE first made her name as a songwriter supporting the music work of K-pop artists, but she is now expanding her field as an artist who stands on stage herself. Her movement across music, fashion and global content is being viewed as a new model of success for a vocalist who began as a K-pop producer.

The passionate cheers that surrounded EJAE at Dior's Paris Haute Couture show are likely to be remembered as a scene showing that she has grown beyond an OST participant into a global artist watched closely by fans around the world.