Twice's Tzuyu: Speculation grows over departure from JYP after 11 years

Speculation is intensifying among domestic and international fans regarding the future direction of Twice member Tzuyu, who has chosen a new management structure after concluding her 11-year exclusive contract with JYP Entertainment. As she has decided to continue her activities with Twice while managing her individual pursuits independently, various theories have emerged regarding a potential expansion of her activities in Taiwan and the role of an entertainment company reportedly established by her family.

On the 15th, discussions regarding Tzuyu's future direction were active within the local Taiwanese entertainment industry and fan communities. During this period, claims spread through online communities suggesting that Tzuyu will embark on full-scale solo activities through a local entertainment company known to have been founded by her parents.

These observations suggest that Tzuyu intends to build an independent foundation in the Chinese-speaking market, including Taiwan, following the end of her contract with JYP Entertainment. This aligns with a growing trend in the global K-pop industry toward "multi-management" structures, which separate an artist's group activities from their individual management. Consequently, industry insiders are discussing the possibility that Tzuyu has chosen a new contract model that allows her to balance both group and solo activities.

However, reports that she will begin her activities through a company established by her parents have not been officially confirmed. Neither Tzuyu's representatives nor JYP Entertainment have released statements regarding these claims, meaning they remain unverified online speculation.

Industry experts note that as the K-pop industry reorganizes around the global market, an increasing number of top-tier artists who complete long-term contracts are choosing separate management systems for their solo work while maintaining their group commitments. This strategy is seen as a way to preserve the continuity of the group brand while expanding the individual reach of its members, providing more efficient, localized management for those active in overseas markets.

Amidst these developments, fans have largely responded with support and anticipation for Tzuyu's next steps.

Domestic and international fans have shared various reactions, including, "11 years is certainly enough time to choose a new challenge," "Since she is continuing her activities with Twice, I will continue to support her," "Pursuing solo activities in Taiwan could be a great choice," "I respect her decision to choose a new path after faithfully completing her contract," and "I hope she succeeds in both her group and solo activities."

Tzuyu, who debuted with Twice in 2015, has been a core member of the group, driven by her outstanding performance, stable stage presence, and massive global fandom. Having led the global growth of K-pop alongside JYP Entertainment for approximately 11 years since her debut, she now plans to expand her individual profile under a new management system while continuing her work as a member of Twice.

As the specific details of her solo activities, the local Taiwanese management structure, and the actual involvement of her family's reported company have not yet been officially confirmed, specific plans are expected to be revealed through future official announcements from Tzuyu's side.