Song Ji Hyo asserts presence as model for her own underwear brand

Actress Song Ji Hyo has captured attention with a bold underwear photoshoot. While discussions have continued regarding her reduced presence on broadcast programs, she has asserted her undeniable influence by personally modeling products for the brand she founded.

On the 24th, the official account of the underwear brand launched by Song Ji Hyo released photos featuring Chuseok gift sets and shots of the new products being worn. Song Ji Hyo showcased everything from comfortable homewear to sporty underwear, displaying natural expressions and poses. This goes beyond simple product promotion, demonstrating that she is both the face of the brand and its most powerful content.

What particularly drew attention was the confident atmosphere that favored minimalism. Rather than opting for over-the-top staging, she chose comfortable poses, which highlighted her signature healthy and natural image. The fact that Song Ji Hyo is modeling the items herself serves as a powerful marketing tool to drive interest in the products.

This shift contrasts with her current broadcasting activities. Song Ji Hyo was a key member of the long-running variety show 'Running Man,' once so prominent she was nicknamed 'Ace,' but recently, there have been repeated discussions regarding her screen time and activity levels. Furthermore, with news that her YouTube activities would also be temporarily suspended, some fans expressed concern over a potential hiatus from the spotlight.

However, the situation is different outside of broadcasting. While Song Ji Hyo experienced sluggish initial sales while managing her underwear brand, she later noted that business has "improved much more than at the beginning." Instead of relying on the screen time provided by broadcasts, she is building a new career path through a business that puts her own name at the forefront.

Ultimately, these photos carry a meaning greater than a simple underwear photoshoot. While her presence in variety shows can fluctuate depending on editing and program composition, through her own brand, she can curate her own stage—from planning and product development to promotion.

The entertainer persona Song Ji Hyo showed on 'Running Man' is quite different from her current image as an entrepreneur. While her screen time on broadcasts has decreased, she is seeking new opportunities by standing directly in front of the camera for the brand bearing her name.