Unnie's Direct from the Farm Season 3 hits #1 in debut

tvN variety show 'Unnie's Direct from the Farm Season 3' captured viewers' hearts from its very first broadcast with a new cast lineup and warm stories of life in local regions. Even within its familiar format, the show signaled a successful start by ranking first in its time slot, emphasizing the emotional connection between people, nature, and food.

Airing on the 30th, 'Unnie's Direct from the Farm Season 3' recorded an average viewership rating of 3.2% and a peak of 4.4% nationwide, taking first place in its time slot among cable and general programming channels. Notably, it also ranked first across all channels, including terrestrial broadcasters, in the 2049 male and female viewership rating—a key demographic for tvN—proving high anticipation for the new season.

This season features a new four-person lineup consisting of actors Yum Jung Ah, Kim Sun-young, Kang You-seok, and Roh Yoon-seo. The relationships and unexpected chemistry created by these four individuals, each possessing different personalities and energies, have emerged as the show's biggest highlight.

The first location chosen was Tongyeong, Gyeongsangnam-do. In Tongyeong, where the blue sea meets abundant seasonal ingredients, the four members embarked on their full-scale local life.

Early in the broadcast, the production team prepared a surprise mission that caught the cast off guard. The boat they boarded, thinking they were merely going for a poster photoshoot, turned into an unexpected luck-of-the-draw departure mission. As Kang You-seok and Roh Yoon-seo suddenly set off on the boat, the remaining members were flustered, asking, "What kind of separation is this?", creating moments of laughter from the unexpected situation.

Heading to the sea, Kang You-seok and Roh Yoon-seo participated in harvesting sea squirts, a representative specialty of Tongyeong. The process of obtaining ingredients directly from the sea went beyond simple labor, showing a moment where nature and humans connect.

On-site, Yum Jung Ah's leadership also shone. She played a reliable central role, meticulously leading the sea squirt sorting process, while Kim Sun-young led the atmosphere with her characteristic sociability, blending naturally with the local residents.

Afterward, the four members completed a local meal using the sea squirts they harvested themselves. The process of carefully cooking the ingredients obtained by hand and sharing them together perfectly showcased the unique sensibility of 'Unnie's Direct from the Farm.' Roh Yoon-seo expressed her amazement at her senior actress's cooking skills, exclaiming, "This is power!" regarding the food Yum prepared.

The charm of 'Unnie's Direct from the Farm' lies in the relationships between people and the small happiness found in nature, rather than flashy competitions or provocative conflicts. Amidst rapidly consumed variety content, the process of sweating together and sharing meals provides deep comfort and relaxation to viewers.

Season 3 seeks fresh changes while maintaining the existing warm sentiment through the combination of new members. The combination of Yum Jung Ah's stability, Kim Sun-young's humanity, Kang You-seok's spirit, and Roh Yoon-seo's bright energy has heightened expectations for the local life to unfold.

With the achievement of ranking first in viewership ratings from its first episode, attention is focused on what other regions, people, and special meals 'Unnie's Direct from the Farm Season 3' will use to create further touching moments.