CEO of 50 billion won company rejects Jun Hyun-moo as son-in-law
On KBS 2TV's 'Boss in the Mirror,' kimchi master Park Mi-hee shuts down Jun Hyun-moo as a potential son-in-law for her youngest daughter.
Boss Park Mi-hee, who built a business with 50 billion won in annual revenue, provided laughter by flatly excluding Jun Hyun-moo from the list of potential son-in-law candidates. As it was revealed that Park, a mother of three daughters, has a youngest daughter who is still single, the surrounding crowd began to 'push' Jun Hyun-moo as a candidate, but the person in question was firm.

"I won't let her marry a celebrity like him."
The studio buzzed at the unexpected iron wall directed toward Jun.
In the episode of KBS 2TV's 'Boss in the Mirror' aired on the 16th, the daily life of Boss Park Mi-hee, introduced as a food processing master and a *kimchi* master, was revealed. During the broadcast, Park showed various sides of herself, from a manager leading a '50 billion won revenue company' by personally inspecting large-scale production facilities to a mother dealing with realistic concerns for her three daughters.
Park's day began with a thorough field inspection. After finishing the inspection of Daegwallyeong cabbage, she headed to the refrigerated warehouse where winter Haenam cabbage was stored. Although the vice president explained that the warehouse temperature was being maintained at 2 degrees, Park noticed a different problem first.
The cabbage had been placed right under the cooler.
Park immediately raised her voice to the employees. "You must always follow the principles. You're just not thinking," she pointed out while meticulously inspecting the work site.
Her personality of valuing principles was clearly evident even while touring the production factory where salting, washing, seasoning, and packaging take place in sequence. In the salting and washing rooms, she sharply pointed out the employees' work methods one by one, but the atmosphere changed when she entered the seasoning room.
The person she met there was Vata, an employee from Nepal.
Vata, in his 12th year at the company, is the 'first apprentice' personally recognized by Park. Park introduced him, saying, "He is my only apprentice. Only Vata knows the seasoning secret."
In the *kimchi* business, seasoning is essentially nothing less than the core competitiveness. To maintain a consistent taste even when the condition of raw materials changes slightly, long experience and precise work methods are required. This was the reason why Park passed her seasoning secret only to Vata among many employees.
When Park Myeong-su asked, "Why did you only tell Vata?", Park cited Vata's sincerity and accuracy as the reason.
Vata has experience working as an English teacher in Nepal, and his parents were also from a military background. Perhaps because of that background, Park evaluated that Vata "works accurately, surely, and strictly by the FM (Field Manual)."
"I've had many different people try, but Vata was the most accurate."
It was a brief evaluation from a manager who has led a business and met countless people for decades, but it fully contained the criteria by which Park judges people.
Being strict with employees on-site, yet entrusting one's core technology to those whose abilities are recognized. This is why Park's management style cannot be explained simply as 'shouting.'
Later, another side of Park was revealed. After exhausting herself touring the site since morning, she took a nap, and a short while later, the vice president came to ask her to go eat lunch. However, when Park suddenly brought up the topic of grandchildren to the vice president, an inquisitive reaction arose in the studio.
As it turned out, the vice president was Park's eldest daughter.
She was the daughter who joined the management to help her mother after the business scale grew. The daughter also had an impressive background. After graduating from a famous women's university, she rose to the position of deputy manager at a large advertising agency and was a talent who received awards for her work performance.
The reason she jumped into her mother's business after leaving such a career was because of her family.
The eldest daughter stated, "My mom asked for help, so I made a big decision and came." However, reality was not as easy as expected.
"But I don't know if this life is just being a scapegoat or being a slave."
The daughter's grievance showed the realistic conflicts experienced by children working in family businesses.
A relationship where one can speak more easily because they are family, but is evaluated more strictly because they are family. Especially in the relationship between a founder and a successor, the boundary between work and family is easily blurred. The relationship between Park and her eldest daughter showed such a side.
Amidst this, the marriage of the youngest daughter naturally became the topic of conversation.
Park has three daughters, and currently, only the youngest is single. As this fact was revealed, the studio's attention naturally turned to Jun.
Jun was also summoned as a 'potential son-in-law.'
However, Park's reaction was much more resolute than expected.
"My youngest daughter is pretty, but I won't let her marry a celebrity like him."
As soon as Jun was mentioned as a candidate, he was effectively rejected on the spot.
Park Myeong-su defended Jun, saying, "Hyun-moo is the number one celebrity right now," but Park's mind did not change.
Instead, she clearly stated her criteria regarding her children's marriage.
Because her own life has been so arduous, she wants her children to marry ordinary and stable people rather than pursuing professions like celebrities that face constant public scrutiny.
This statement cannot be viewed merely as a broadcast gag to tease Jun.
For a parent who has lived a fierce life as an entrepreneur, a child's marriage is not just a matter of romance, but a choice of "what kind of life they will live together." Especially for someone who has built a large business and carried heavy responsibilities, they may wish for their children to lead more ordinary and stable lives.
It is highly likely that this is the reason why a "celebrity son-in-law" was not an attractive option for Park.
It means she wants someone who can endure the weight of life, rather than someone with public interest, popularity, or a glamorous professional image.
Of course, given the nature of the program, Park's blunt remarks toward Jun were also a device for laughter. As Jun has been teased about marriage and son-in-law topics countless times on variety shows, he likely accepted the situation with his usual wit despite the embarrassment.
However, behind Park's iron wall lay the unexpected, humble heart of a parent.
Even for an entrepreneur who has built 50 billion won in annual revenue and leads many employees, the most difficult thing may ultimately be her children's future. While she remains cold and decisive in business by establishing principles and standards, she harbors a wish for her children to simply be "ordinarily happy" when it comes to marriage.
While the boss moving 50 billion won in revenue firmly closed the door to Jun, her words contained the realistic standards of a mother who worries about her children's lives more than anyone else.