Yoon Hyung-bin Reveals 2 Billion Won Loss in Meal Kit Business: "Should Have Done It Online"

On the 22nd, during the SBS Plus program 'Sinppal Talk Show Gui Myohan Iyagi 2', comedian Yoon Hyung-bin shared the story of how his business failed spectacularly.

From the start, Yoon Hyung-bin showed enthusiasm, saying, "I will only take the good energy with me." When MC Lee Guk-joo revealed the topic and asked, "Have you ever had an experience of 'total failure' in your life?", Yoon Hyung-bin replied, "I think the time when COVID-19 started was my biggest 'total failure'."

He confessed, "Performance venues took a direct hit during COVID-19. We were already losing tens of millions of won at the venues. Thinking that things couldn't continue this way, I decided to pivot with the COVID-19 trend and started a meal kit business with the hope of bouncing back, but that didn't work out either."

Lee Guk-joo expressed doubt, saying, "Meal kits must have done really well during COVID-19," to which Yoon Hyung-bin sighed and explained, "I opened an offline meal kit store. People just didn't come." When Eom Eun-hyang pointed out his misjudgment, saying, "Delivery was doing well back then," Yoon Hyung-bin jokingly reacted, "You should have told me that back then!"

When Lee Guk-joo asked, "Didn't your wife Jeong Gyeong-mi stop you?", Yoon Hyung-bin revealed that he had carried out a large-scale business secretly from Jeong Gyeong-mi, resulting in massive losses, saying, "I didn't tell her. If I had, wouldn't she have told me not to do it? I think I lost about 2 billion won."

He then shared a dream that served as a pillar of support, allowing him not to lose hope: "My mother told me that after she gave birth to me, she had a dream where my great-grandmother was holding me. She said she gave me a spoon and told me not to go hungry and to eat well."

He expressed a bit of lingering regret, saying, "Even now, my regret is wondering why she gave me a spoon specifically. If she had given me a rice paddle, a ladle, or a pot, I would have lived a more abundant and comfortable life."