Lee Kyung-kyu Says Kkokkomyeon Royalties Still Come In, with Gwituldak Pain Behind Its Birth

Comedian Lee Kyung-kyu will reveal the behind-the-scenes story of Kkokkomyeon, the ramen that once created a sensation in South Korea's instant noodle market, on the June 14 broadcast of KBS2's variety show 'Boss in the Mirror.'

Lee Kyung-kyu, introduced as an experienced angler, appears alongside Kim Sook, who is described as a beginner at fishing. During the episode, Lee stresses his connection with Yang Joon-hyuk and openly shows favoritism, saying, "If we do 'Qualifications of Men 2,' I would do it with Yang Joon-hyuk, except for Jun Hyun-moo." Lee and Yang also discuss the common ground between them, sharing stories of repeated business failures.

Lee then brings up Gwituldak, the cricket-fed chicken business that became one of his failed ventures, and speaks candidly about the experience with mixed feelings. "Gwituldak was my business cheat key, but in the end it collapsed," he admits. Later, while talking about Kkokkomyeon, Kim Sook asks about royalties, and Lee replies with visible pride, "Kkokkomyeon royalties are still coming in."

He goes on to explain that the pain of Gwituldak lies behind the birth of Kkokkomyeon, describing how the failed chicken business eventually led to the Kkokkomyeon recipe. After watching Lee talk through his wide-ranging business experiences, Park Myung-soo looks at him with admiration and says, "I have also tried several businesses, but Kyung-kyu hyung is really impressive."